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There are so many ways to market your business—through traditional print advertising, radio ads, television commercials, billboards, social media, email... the list goes on and on.

Expecting a single employee—or even an in-house team—to handle all these variables, as well as managing your website, your blog, and everything else you do That's asking one or even a few people to do the jobs of a...


Tags: Digital Marketing, Content Marketing

In my last post, I asked a pretty short question with a long answer - does a small business need a digital marketing strategy?

My answer was a pretty emphatic yes, every business needs a...


Tags: Digital Marketing, Content Marketing

Your success as a small business owner is the result of years of hard work and trust-building within your community. You've worked day and night to make a name for yourself and to build a brand...


Tags: Digital Marketing, Branding

One of the biggest objections we hear as to why a company isn't creating regular video content is that it takes too much time and skill - it's just too disruptive. I actually love hearing this...

Tags: Digital Marketing, Video

 

Digital marketing for B2B can sometimes fall into the trap of being boringThe marketing team may have a million ideas for fascinating content, but they never get approved. What does get out...


Tags: Digital Marketing

 

 

There was a time when social media and marketing platforms were willing to give you amazing value just for using their...


Tags: Digital Marketing, Social Media

When your growth and success depends on building relationships and closing deals with other businesses rather than individual consumers, it's easy to struggle with our increasingly-connected and...


Tags: Digital Marketing, Lead Generation

Few industries are as heavily-regulated when it comes to their words and actions online as law offices and law firms. Many lawyers hesitate to do anything online beyond a basic website and the...


Tags: Digital Marketing