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Marketing reports are par-for-the-course for any marketing professional or business owner, yet month after month we are all faced with the temptation (whether we realize it or not) to produce reports that don’t actually mean anything.

This temptation is two-fold:

First, we are tempted to inflate the importance of our positive results. Of course, “400% increase” looks great, but reporting is...


Tags: Digital Marketing, Analytics

Structured data, in short, is content that has been formatted for use in an organized database. It’s sometimes known as schema, although schema is technically a subset of structured data....


Tags: Digital Marketing, SEO

Traditionally, most property development companies use conventional marketing tactics such as print marketing, billboards, magazines, and radio. While these methods can, and have seen a lot of...


Tags: Digital Marketing, Technology

I recently realized that there might be a disconnect when we ask our partners, "Do you want to grow your business?" Who is going to say no to that? A growing business means you're making money and...


Tags: Digital Marketing

There are so many ways to market your business—through traditional print advertising, radio ads, television commercials, billboards, social media, email... the list goes on and on.

Expecting a...


Tags: Digital Marketing, Content Marketing

In my last post, I asked a pretty short question with a long answer - does a small business need a digital marketing strategy?

My answer was a pretty emphatic yes, every business needs a...


Tags: Digital Marketing, Content Marketing

Your success as a small business owner is the result of years of hard work and trust-building within your community. You've worked day and night to make a name for yourself and to build a brand...


Tags: Digital Marketing, Branding

One of the biggest objections we hear as to why a company isn't creating regular video content is that it takes too much time and skill - it's just too disruptive. I actually love hearing this...

Tags: Digital Marketing, Video