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Let's say your company is looking for a new web design and digital marketing agency. You put out a request for proposals, and a few agencies respond back with their strategies and pricing. The strategies all look comparable, but pricing is all over the map—"Company 1" quoted the website at $3,000, their marketing services were only $800 dollars a month, and you can cancel at any time;...


Tags: Digital Marketing

Digital marketing is always changing, rapidly adapting to shifting consumer trends and access to new technologies. This makes it exceptionally easy for those with... well, let's just call it ...


Tags: Digital Marketing, SEO

In March 2018, the world learned that the private data of over 50 million Facebook users was secretly harvested by Cambridge Analytica and used on behalf of the Trump campaign to influence the...


Tags: Digital Marketing, Social Media

I recently presented for a local group of marketers on the topic of video marketing. After the talk, I asked the question, "Besides cost, what is the biggest factor keeping you from regularly...


Tags: Digital Marketing, Video

 

 

If your product is not doing well on the market, price might be the first thing you look into. Interestingly, it's usually...


Tags: Digital Marketing

 

Inbound Marketing sites often helpfully provide lots of advice on using personalized content for Business-to-Consumer industries—like retail shopping or restaurants—which is great for those...


Tags: Digital Marketing

We talk a lot about content marketing, that is, creating content to nurture prospective buyers through their research process in order to educate them about their problem, the available solutions,...


Tags: Digital Marketing, Content Marketing

So, you’ve gotten on the Inbound Marketing train, and you’re slowly but surely getting the giant machine rolling. You bought the HubSpot subscription and you’re getting familiar with the software....


Tags: Digital Marketing, Content Marketing