Posts in discovery-analysis-and-planning

What Is A Sales Funnel And Why Do I Need It?

 

Whether you’re reading our content or having face-to-face meetings with us, you’ll hear us throw around the term “sales funnels” a lot. I’d like to take a minute to break this term down for you, in case it’s not something you’re familiar with already.

I look at websites all day every day, and one thing I run across fairly often when looking at small business sites built by local firms is that there is no discernible sales funnel.

Maybe this sounds nitpicky, like I’m looking for any little thing to criticize.

Sure, this is a subtle weakness. What many people don’t realize, though, is that the absence of a sales funnel can actually cripple your online presence and make your whole site a giant waste of money!

Even a great-looking site with the most modern functionality is severely handicapped without this important feature!

So what am I talking about? I am talking about your website’s ability to do its job.

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Posted by Erin Durham on September 29, 2017 in Discovery, Analysis, and Planning | 0 Comments

Tools of the Trade: Our Favorite Marketing, Productivity, and Organization Apps

 

It takes a lot to make Inbound Marketing work, and I'm not just talking about content creation and SEO. Success for our clients takes varying degrees of planning, meeting, scheduling, drafting, creation, publishing, and invoicing, and each of those tasks have their own info and processes, and of course it all varies from client to client as well.

In order to keep everything straight and keep chaos from ensuing, we have some incredible tools that help us excel in all that we do. What does it take to keep this engine running? Take a look into our toolbox:

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Posted by Michelle Phillips on September 28, 2017 in Discovery, Analysis, and Planning | 0 Comments

Project Discovery Part 2: Analysis, Strategy, and Planning

 

Okay, so, we've sat down, we've heard all about your business, the products and services you offer, and who's buying them. Now it's time for us to turn all of that information into a marketing plan that will bring you the quality leads you've been hoping for. Usually all this happens behind closed doors, but because I like you I'm going to give you a "behind the curtain" peek at how Waypost handles post-project discovery analysis, strategy, and planning.

But first, allow me to set the scene:

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Posted by Michelle Phillips on April 20, 2017 in Discovery, Analysis, and Planning | 0 Comments

What To Expect During A Project Discovery Meeting

 

The project discovery phase is so much fun for me. This is where I sit down for the first time with a business owner and I listen to them talk about their business. Their business is something they love, it’s what they’ve put their life’s work into, and it fulfills them on a lot of levels. They are contributing to something greater than themselves; they’re building their legacy.

Their enthusiasm is contagious.

I learn so much in these meetings, and I get to learn about so many different industries. I am always fascinated.

My objective during the discovery phase of a new project is not simply to be dazzled by a passionate business owner, however. I’m there to discover the end goal. Does this seem like I’m putting the cart in front of the horse? Allow me to explain.

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Posted by Erin Durham on April 13, 2017 in Discovery, Analysis, and Planning | 0 Comments

14 Digital Marketing Metrics You Should Be Keeping an Eye on

 

Last week we mentioned that in addition to tried-and-true consulting firms who truly have your best interest at heart, there are also less-than-savory consultants out there who send you bogus reports from cockamamie websites trying to prove to you that your website is on its last leg and you simply cannot go another day without their expertise.

Unfortunately, to the untrained eye, these dummy reports and smooth-talking salesmen can look pretty compelling. 

If you start looking into your own stats—from reputable sources like Google Analytics or your marketing automation software—you'll be familiar with your company's data, and therefore you should be a little better about being able to pick out the professional companies from the snake oil salesmen.

So, while this isn't necessarily a comprehensive list, looking at these metrics is sure to give you at least a high-level overview of how your marketing efforts are going:

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Posted by Michelle Phillips on March 30, 2017 in Discovery, Analysis, and Planning | 0 Comments