Whether you’re reading our content or having face-to-face meetings with us, you’ll hear us throw around the term “sales funnels” a lot. I’d like to take a minute to break this term down for you, in case it’s not something you’re familiar with already.
I look at websites all day every day, and one thing I run across fairly often when looking at small business sites built by local firms is that there is no discernible sales funnel.
Maybe this sounds nitpicky, like I’m looking for any little thing to criticize.
Sure, this is a subtle weakness. What many people don’t realize, though, is that the absence of a sales funnel can actually cripple your online presence and make your whole site a giant waste of money!
Even a great-looking site with the most modern functionality is severely handicapped without this important feature!
So what am I talking about? I am talking about your website’s ability to do its job.