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We’ve all heard that email marketing is dead. While it is true that social media platforms have taken the spotlight, email hasn’t really gone away. What has happened is that consumers looking to find a solution to their question or concern are connecting with emails differently.


Tags: Digital Marketing, Email

We keep asking digital marketers and businesses to be lovable, but we know that it's difficult to adopt a strategy that sounds a lot like a "marketing gimmick." Now hear this, what if I told you...


Tags: Digital Marketing, Email

The journey of a visitor becoming a paying customer starts with marketing and ends with sales, but there is a big gray area between those points that not everyone knows how to deal with. To clear...


Tags: Digital Marketing, Email

Permission-based Email marketing is still one of the most cost-effective methods of marketing. There are unprecedented targeting capabilities allowing you to customize your messages to appeal to ...


Tags: Digital Marketing, Email

You've spent days painstakingly writing the perfect marketing email or monthly newsletter for your company or client. Content is added, removed, added in again. Then, finally, it's ready. You've...


Tags: Digital Marketing, Email

Amidst the furious growth of the technology that we use in our everyday lives, a common complaint is that all the gadgetry is decreasing the amount of face-to-face human contact (and thus ruining,...


Tags: Digital Marketing, Email