We’ve all heard that email marketing is dead. While it is true that social media platforms have taken the spotlight, email hasn’t really gone away. What has happened is that consumers looking to find a solution to their question or concern are connecting with emails differently.
Posts in email-marketing
As a savvy business owner, you understand the fundamental concept that lead generation = business growth. However, for whatever reason, you're a little gun-shy about committing to a digital marketing plan to achieve that lead generation.
Perhaps you've tried doing some level of marketing but it didn't really generate the results you hoped for. Maybe you've been burned by one of those sneaky, dishonest, lazy marketing agencies that sold you a big dream and delivered very little... and then stopped answering your calls. Or maybe you just aren't convinced that marketing on the internet can truly produce enough new business to justify the expense.
In any of these cases, you’re not seeing the whole picture.
The reality is that marketing does work, but it has to be results-driven. This means there must be some defined goals to measure success, and there must be a cohesive, big-picture strategy for achieving them. Most importantly, you have to keep an eye on the big picture, and realize that lead generation is only a success if those leads are good enough that your Sales team can close them.
We keep asking digital marketers and businesses to be lovable, but we know that it's difficult to adopt a strategy that sounds a lot like a "marketing gimmick." Now hear this, what if I told you that if we actually start putting Lovable Marketing into practice, we'll see that it not only makes perfect sense, but you've also been doing some of it already!
So now that we have a special term coined to it, let's go over the 5 ways your email marketing can be more lovable:
The journey of a visitor becoming a paying customer starts with marketing and ends with sales, but there is a big gray area between those points that not everyone knows how to deal with. To clear out the mystery, it's the time when both your marketing and sales teams should engage in lead nurturing.
Lead nurturing is the process of building relationships with your leads before they become your customers. Not all of them will be a match for your service, but knowing how to nurture your leads effectively will increase your chances of closing more deals. So, here are a few tips:
If you’re leading a B2B company or its marketing division, it’s probably clear to you now that some online marketing channels and tools are simply not well suited for your industry. And that might cause the temptation to discard all online marketing possibilities and settle with the thought that your B2B business doesn’t need digital marketing.
Permission-based Email marketing is still one of the most cost-effective methods of marketing. There are unprecedented targeting capabilities allowing you to customize your messages to appeal to different groups of customers and prospects for much higher response rates. To show you that email marketing is not dead, and has never been, here are its top 3 advantages other marketing channels can’t compete with:
- Unmatched customer targeting and tracking capability
- Lowest cost per unit of any advertising medium
- Creates ongoing awareness of your brand and offerings
We believe email marketing should be a standard component of every inbound marketing strategy. If you agree with us, here’s how you should start an effective and spamless email marketing campaign.
You've spent days painstakingly writing the perfect marketing email or monthly newsletter for your company or client. Content is added, removed, added in again. Then, finally, it's ready. You've written the best marketing email the world has ever seen! You click 'send', sit back, and wait for the pile of positive feedback.
Is your click rate stubbornly staying in single-digits? Is no one even opening your emails? We have a few ideas on why you're not getting the engagement you deserve, and what you can do to make sure your next email doesn't lead to an empty inbox.
Amidst the furious growth of the technology that we use in our everyday lives, a common complaint is that all the gadgetry is decreasing the amount of face-to-face human contact (and thus ruining, or places less importance on, personal relationships). But what about the parents who can now video-chat with their sons and daughters who have moved across the country - or even across the ocean - to attend school? Or how about our ability to keep in regular contact with friends and family who live in different parts of the word? It’s also now much easier to find and get in touch with old friends through email and social networks.
The effect of advancements in personal communication methods and devices is merely a matter of perspective. Sure, the way email is sometimes favored over a face-to-face conversation to save the 10 minutes it’d take to walk to a different floor of the office is an example of depersonalization. But using Google Hangouts to hold a meeting with people from London, New York and Los Angeles offices adds a level of personalization that was previously impossible.