As a savvy business owner, you understand the fundamental concept that lead generation = business growth. However, for whatever reason, you're a little gun-shy about committing to a digital marketing plan to achieve that lead generation.
Perhaps you've tried doing some level of marketing but it didn't really generate the results you hoped for. Maybe you've been burned by one of those sneaky, dishonest, lazy marketing agencies that sold you a big dream and delivered very little... and then stopped answering your calls. Or maybe you just aren't convinced that marketing on the internet can truly produce enough new business to justify the expense.
In any of these cases, you’re not seeing the whole picture.
The reality is that marketing does work, but it has to be results-driven. This means there must be some defined goals to measure success, and there must be a cohesive, big-picture strategy for achieving them. Most importantly, you have to keep an eye on the big picture, and realize that lead generation is only a success if those leads are good enough that your Sales team can close them.