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3 Strategies to Guarantee Social Media Isn't Your Worst Investment

 
 

 

There was a time when social media and marketing platforms were willing to give you amazing value just for using their services and contributing to their grand experiment. Social media was one giant beta test, and it lulled people into believing that the goal of these new platforms was to create free exposure: to "connect people".

Unfortunately, the only real goal any successful business is going to have is generating revenue. Once that "free exposure" platform goes public, shareholders will be expecting to see profits.

Facebook is a great example. I want to break down what it takes to be effective on social media today, focusing mainly on a single metric.

Reach.

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Posted by Sam Gerdt on May 1, 2018 in Social Media, Facebook | 0 Comments

Facebook's Privacy Blunders are going to Affect Your Business

 

In March 2018, the world learned that the private data of over 50 million Facebook users was secretly harvested by Cambridge Analytica and used on behalf of the Trump campaign to influence the 2016 presidential election. (We've since learned it was closer to 87 million users whose data was compromised.) For some, these revelations didn't come as a shock — Facebook, after all, is a business built around personal data collection — but for many, these revelations prompted a profound awakening. First, to the fact that Facebook and other social media platforms are collecting more data than we realize. Second, to the fact that Facebook isn't necessarily keeping that data a secret. And third, to the fact that our data may seem inconsequential, but can be used to do extraordinary things — like choose the next president (whether we vote for that candidate or not).

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Posted by Sam Gerdt on April 13, 2018 in Facebook, Digital Marketing, Hubspot | 0 Comments