Posts in google

What is an SSL Certificate and Does My Website Need One?

 

SSL Certificates and You

Over 57% of all internet users use Google Chrome as their browser of choice. If you (like I) do, then you may have noticed a small change to the address bar this past January. Chrome has started labelling sites that have an SSL certificate (more on what that is later; stay tuned!) as “Secure.”

Isn’t that special? But chances are, you didn’t notice the change. Security claims have grown so commonplace as to become little more than white noise. But I’d bet good money you’d notice a change like this.

This is how Chrome will eventually display all sites that are not covered by an SSL certificate. Google has begun a steady process of identifying potential security risks for users. Pretty scary looking, huh? What’s even scarier is what that can mean for your and your users’ data. Without a certificate, your data could potentially be viewed by people of low moral fiber.

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Posted by Matt Cleveland on February 16, 2017 in Google | 0 Comments

Google Updates Local Search: Keep Your Digital Marketing Plan Relevant

 

We have been getting more and more updates on Google’s local search features lately. Whether they are temporary experiments that Google carries out regularly or permanent changes, there is one very reliable marketing shortcut for bypassing the negative effect of Google’s past, present and future experiments and updates.

Relevance.

Think about it. While many marketers spend hours and loads of resources on adapting their website and digital marketing plan to every Google algorithm change that knocks on our doors, there is really a much easier (and smarter!) way of simply being ready for any change that Google may throw on us.

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Posted by Larisa Aslanyan on May 11, 2016 in PPC Advertising, Digital Marketing, Search Engine Optimization, Google, Local Search | 0 Comments

Why work with a certified Google Partner?

 

The internet marketing industry can sometimes seem like this filmy, gossamer-like field that doesn't quite fit with the rest of the business world. Nestled somewhere between the fast-paced nature of the tech industry and the fast-talking salesmen of the marketing industry, the buzzwords and "tech-speech" can leave you wondering... "What does my internet marketing company really DO?"

Internet Marketing then, means using your website to sell your product or service. You might think that your website does that on its own, but does it? Does your site capture the attention of potential buyers and guide them along to the point of spending money? How do these potential customers even get to your site in the first place?

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Posted by Erin Durham on April 6, 2016 in Google | 0 Comments

Local Search: The New Must-Have

 

Conquering search is a powerful digital victory, but mastering the targeted search is invaluable. Google and other digital media giants don’t stop upgrading features for local companies and businesses, making local search a new important tool you simply can’t miss on.

Over 40% of internet searches are now local searches.

This means that more and more, people are turning to the internet to find addresses and phone numbers when they need goods or services in their area. As a business owner, you have to make sure that the information your potential customers are finding for you is correct! You can’t trust that mailers and the phone book are going to get your information into your customer’s hands, and you can't trust that search engines automatically have accurate data either. If they aren’t finding you when they search, they’re finding your competitors!

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Posted by Larisa Aslanyan on March 2, 2016 in Google, Local Search | 0 Comments

Google AdWords And PPC Management: Can You Rank 1st Now?

 

Digital marketing experts and agencies spend months to raise websites to the heights of search engines - the desirable 1st rank. But it’s fair to state that the only guaranteed method to get your business at the top of the search engine rankings is Pay-Per-Click (PPC) advertising. PPC ads show at the top and on the right side of search results. The quality of your ads and the amount you’re willing to pay per click determines how high you show in the search results.

By setting a budget and target audience, you can achieve true pay for performance results. With PPC, you control your budget and audience so you are sure that every dollar is going towards a quality click. 

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Posted by Larisa Aslanyan on February 24, 2016 in PPC Advertising, Google | 0 Comments

How Does Google Search Work?

 

One of the biggest challenges we face as an Inbound Marketing agency is getting business owners and CEOs to understand the fundamentals of what we do and why it’s important to their business.

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Posted by Doug Fowler on November 13, 2015 in Google | 0 Comments

Google's Mobile-Friendly Algorithm: It's Kind of a Big Deal

 

In case you haven't heard, Google will be releasing a new mobile-friendly ranking algorithm on April 21st. The mobile-friendly algorithm will affect how websites get ranked on mobile devices.

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Posted by Doug Fowler on March 18, 2015 in Mobile, Search Engine Optimization, Google | 0 Comments

Where Is A Good Place To Buy Backlinks?

 

So you’ve been digging around in this SEO stuff a little while, and you’ve learned that having backlinks = good search engine rankings. Maybe you’ve even heard that you can buy backlinks — dozens or even hundreds of them — and you’re thinking that if having some backlinks is good, having lots of backlinks must be great! So now, your biggest questions are “where can I buy backlinks?” and “how do I know I’m getting a good deal?”

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Posted by Erin Durham on March 13, 2015 in Internet Marketing, Digital Marketing, Search Engine Optimization, Google, Inbound Marketing | 0 Comments

What Is A Good Bounce Rate?

 

If you get regular reports from your SEO company or you’ve ever looked at your Google Analytics dashboard, you will see a number called “Bounce Rate”. You might be wondering what that means or whether the number you see there is a good number. If you’re paying someone to make sure that your website is performing well, how can you know if they’re doing their job? Can you trust what they tell you about the data you’re seeing?

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Posted by Erin Durham on February 19, 2015 in Internet Marketing, Digital Marketing, Search Engine Optimization, Google | 0 Comments

Does Your Website Need a Breath Mint?

 

Google Analytics Benchmarking Data is Back

Just last month Google Analytics announced the return of industry “Benchmarking” data that consists of key metrics generated from websites. That’s data from hundreds of thousands of websites if you're keeping score.  So, with so much data the metrics are pretty statistically significant and really give an accurate picture of what’s going on with websites.

The fun for me, and it’s NOT looking at all that data, is that I just “zero in” on a few numbers that I think are important like BOUNCE RATE. The significance of Bounce Rate for me is that this one number tells me if websites are making a good FIRST IMPRESSION and getting that potential client to spend some time on the site and look around.

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Posted by Doug Fowler on October 20, 2014 in Digital Marketing, Web Design, Google | 0 Comments