In March 2018, the world learned that the private data of over 50 million Facebook users was secretly harvested by Cambridge Analytica and used on behalf of the Trump campaign to influence the 2016 presidential election. (We've since learned it was closer to 87 million users whose data was compromised.) For some, these revelations didn't come as a shock — Facebook, after all, is a business built around personal data collection — but for many, these revelations prompted a profound awakening. First, to the fact that Facebook and other social media platforms are collecting more data than we realize. Second, to the fact that Facebook isn't necessarily keeping that data a secret. And third, to the fact that our data may seem inconsequential, but can be used to do extraordinary things — like choose the next president (whether we vote for that candidate or not).
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In 2014, Waypost Marketing officially became a HubSpot Partner. Last year, we achieved Gold-tier status, and we feel that we're pretty much safe in calling ourselves "HubSpot experts."
We've run across a few firms in our industry calling themselves HubSpot partners, but—and I mean this with all due respect—they're just not in the same league.
Often, they don't even utilize HubSpot's marketing automation software for themselves and haven't shown any demonstrable success in using the platform on behalf of their clients.
They simply haven't put in the investment of time needed to really dig in and both understand HubSpot's products and services, or utilize them effectively. Unfortunately, that means they definitely won't be able to get you the level of reward that you deserve.
While these companies can seem more affordable on the surface, there's a reason we charge what we do. We have learned first-hand that you cannot dabble in Inbound Marketing—it takes a lot of time, a lot of knowledge, and a lot of talent... and most of all, it takes learning how to achieve success through experience.
Here are 7 reasons why you want to work with a bona-fide, experienced HubSpot partner (and Waypost in particular).
Did you purchase HubSpot and it’s just not producing the qualified leads you’ve been hoping for? Do you feel like you tried HubSpot and failed?
Let us reassure you—you’re not a failure. Neither is HubSpot.
Sometimes we find that you and your software platform just aren't on the same page, and you need to bring your strengths into alignment. Analyzing what did work for you—and what didn’t—during your Hubspot experience could help you improve your performance and make HubSpot the software solution you need to help your business grow and succeed.
1. Artificial Intelligence is going to revolutionize marketing.
I’ll be honest: I’m not much of a tech geek. I don’t often get excited about fancy features and functionality. However, listening to the folks at HubSpot talk about what they’re doing with AI right now, even I got excited about how we’re going to be able to reach our clients’ target market where they are. We’re going to be able to deliver the information they need in the way that they expect it — AI is going to open up completely new avenues of communication. It’s going to be really cool to see how things shake out over the next couple of years.