Posts in inbound-marketing

5 Key Takeaways from INBOUND 2017

undefined

1. Artificial Intelligence is going to revolutionize marketing.

I’ll be honest: I’m not much of a tech geek. I don’t often get excited about fancy features and functionality. However, listening to the folks at HubSpot talk about what they’re doing with AI right now, even I got excited about how we’re going to be able to reach our clients’ target market where they are. We’re going to be able to deliver the information they need in the way that they expect it — AI is going to open up completely new avenues of communication. It’s going to be really cool to see how things shake out over the next couple of years.

Read More

Posted by Erin Durham on October 6, 2017 in Inbound Marketing, Hubspot | 0 Comments

How to Convince Your Boss to Work with an Inbound Agency

 

So, you’ve heard about inbound, you’ve done your research, and you see how perfect it would be for your company. Inbound marketing is just the thing you need to really connect with new customers and build your company's brand. You understand the amount of work that is involved and the huge investment it would be to try inbound marketing on your own. You’ve decided the best way to implement an inbound marketing strategy is to hire an inbound agency... the only problem is that now you have to find a way to convince your CFO to go along with your plan.

Read More

Posted by Ryan Potvin on September 25, 2017 in Inbound Marketing | 0 Comments

The Inbound Marketer's Guide to Lead Generation, Nurture, and Management

 

In today's business culture it's important to put a premium on generating leads. The level of difficulty for capturing, maintaining, and progressing leads is harder now than it has ever been. People don't trust their business to just anyone. They want to make sure the products and services they purchase are the best and coming from brands that speak to them. As marketers, we need to understand the needs and desires of our potential customers, and speak to them in exciting and relevant ways if we expect to win their business.

In order to generate leads and ultimately get those leads to buy from you, it is important to engage them with captivating content throughout their buyer's journey. The buyer's journey is a process that begins the moment an individual first sees your content and continues until they become a paying customer. The best businesses extend this journey beyond that point by producing content that convinces customers to come back for more.

Creating captivating marketing content for the buyer's journey is best done by splitting it into three phases: the lead generation phase, the lead nurturing phase, and the lead management phase.

Read More

Posted by Ryan Potvin on September 22, 2017 in Inbound Marketing | 0 Comments

What is Brand Development and Why Do I Need It?

 

What is Brand Development?

Developing your brand is a huge part of building your content marketing strategy, especially if your company is just getting started or you're having trouble turning website traffic into qualified leads.

While getting started on your company blog and developing your social presence online using different social media platforms, you'll likely be told by your marketing department (or an outsourced marketing agency, if you're using one) that you need to 'develop your brand' before your marketing plan is truly complete.

During project discovery, whether or not you have a specific 'brand' already will be a part of the conversation. While many businesses do take this step right from the beginning, just as often we find that our clients aren't quite sure who exactly they're hoping to attract, and so they're not sure what sort of voice to utilize.

Brand development—creating a consistent and compelling voice, style, and overall presence that you utilize throughout all your marketing efforts—can be the difference between success and falling short of your goals.

How can you develop a company brand that creates a positive association with your business in the minds of your potential clients or customers?

We have a few tips.

Read More

Posted by Katherine Faulk on June 8, 2017 in Online Reputation, Inbound Marketing, Content Marketing | 0 Comments

Storytelling and Small Business Marketing Strategies: True Love Forever

 

In my last post, I asked a short question with a long answer - does a small business need a marketing strategy?

My answer was a pretty emphatic yes, and storytelling is one marketing strategy that really works for small businesses.

Ask yourself — what's your story? We don't necessarily mean that you should be telling every potential client or customer your life story. Instead, we're talking about the narrative for your small business (for example, here's ours!). In an increasingly-connected global marketplace, your potential customers want to connect with you.

Read More

Posted by Katherine Faulk on April 27, 2017 in Inbound Marketing | 0 Comments

Does a Small Business Need a Marketing Strategy?

 

Whether you've just gotten started with your own small business, you're a small business owner looking to grow your bottom line, or you've been brought in from outside to help facilitate small business growth, you're probably feeling pretty swamped by all the advice online. Every business coach or marketing agency out there is looking to jump on your most common questions, but not all of them are actually prepared with answers.

We understand that you're not looking for a sales pitch. You want to know the answer to one simple question:

Does a small business need a marketing strategy?

Read More

Posted by Katherine Faulk on April 6, 2017 in Inbound Marketing | 0 Comments

Managing Your Marketing Expectations with SMART Goals

 

It's good to set goals, right? Goals give you something to strive for, something to drive you to keep improving and moving forward, and something by which you can measure success. With that being said, we know that when you commit to a marketing plan, you're going to have some goals in mind that you want to achieve which is great but...

I hate to break it to you, but you aren't going to get a 200% increase in social media interaction on Facebook when you only have 10 followers and are only posting every once-in-a-whenever-you-remember. If you want to actually achieve the goals you set, it's not enough to just set a goal or two you think sound nice, you have to put some thought into your goals and turn them into S.M.A.R.T. goals.

"Hey, that looks like some kind of acronym!" you're probably thinking. That's because it is some kind of acronym! Check out what it stands for:

Read More

Posted by Michelle Phillips on March 16, 2017 in Internet Marketing, Digital Marketing, Inbound Marketing | 0 Comments

Better Late Than Never: Here are 12 Marketing Resolutions You Can Start TODAY!

 

It seems like we were just carving the turkey, unwrapping presents, and ringing in the new year, yet somehow it's already the last day of January—man, how time flies! 

If you haven't had a spare moment to sit down and define your goals for the coming year, we've put together this list of 12 marketing resolutions you can start on right now. We're highlighting these action items specifically because they'll help you maximize your time, increase your lead generation, and delight your customers. Let's get started:

Read More

Posted by Larisa Aslanyan on January 31, 2017 in Social Media, Web Design, Email Marketing, Inbound Marketing, Content Marketing, Personas, Marketing Automation | 0 Comments

Web Design Doesn’t Matter: AIN’T NO MEAT IN A JELLYFISH

 

I cut my web design teeth in the age of skeuomorphism1 and flip phones. It’s OK if you don’t know what skeuomorphism means because no one is ever going to talk about it seriously again. In those days (this is 2003-2008) there was a culture of one-upmanship at work among web designers. We were pushing the boundaries to introduce more realism - more feeling and warmth - to the web. Your website was meant to feel like a room that was specifically yours - with your posters on the wall and your coffee rings on the desk. It’s no surprise that the actual content and function of the website was largely ignored. How many times did you have to wait for a painfully slow flash website to load just so the designer could literally add a flicker to the lightbulb that was inexplicably included in the design?

Read More

Posted by Sam Gerdt on September 22, 2016 in Web Design, Inbound Marketing | 0 Comments

State of Inbound 2015: Key Sales Takeways

 

The connection between sales and marketing continues to play a crucial role in internal communication and business growth potential. And that is exactly why I want to cover the main sales takeaways from the State of Inbound 2015 annual report by HubSpot. 

As an inbound marketer, I am convinced that sales and marketing are the two ends of a single pipeline, and if one end fails, the other does too. This is why I suggest you to stop reading this now and start with our previous Marketing Takeaways article. If you've done that already or are interested only in sales, then be my guest and read on. 

Read More

Posted by Larisa Aslanyan on July 14, 2016 in Inbound Marketing | 0 Comments