In my last post, I asked a pretty short question with a long answer - does a small business need a digital marketing strategy?
My answer was a pretty emphatic yes, every business needs a marketing strategy! Storytelling is one marketing strategy that really works for small businesses.
Ask yourself — what's your story? We don't necessarily mean that you should be telling every potential client or customer about your early years building tree houses in your backyard — instead, we're talking about the narrative for your small business (for example, here's ours!). We're talking not about your what or how, but about your why.
In an increasingly-connected global marketplace, your potential customers want to connect with you. One of the best ways to build that authentic personal connection that is the foundation of a successful Inbound Marketing strategy is telling your prospects and current customers your story.