Posts in inbound-marketing

5 Key Takeaways from INBOUND 2017

 

1. Artificial Intelligence is going to revolutionize marketing.

I’ll be honest: I’m not much of a tech geek. I don’t often get excited about fancy features and functionality. However, listening to the folks at HubSpot talk about what they’re doing with AI right now, even I got excited about how we’re going to be able to reach our clients’ target market where they are. We’re going to be able to deliver the information they need in the way that they expect it — AI is going to open up completely new avenues of communication. It’s going to be really cool to see how things shake out over the next couple of years.

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Posted by Erin Durham on October 6, 2017 in Hubspot, Inbound Marketing | 0 Comments

How to Convince Your Boss to Work with an Inbound Agency

 

So, you’ve heard about inbound, you’ve done your research, and you see how perfect it would be for your company. Inbound marketing is just the thing you need to really connect with new customers and build your company's brand. You understand the amount of work that is involved and the huge investment it would be to try inbound marketing on your own. You’ve decided the best way to implement an inbound marketing strategy is to hire an inbound agency... the only problem is that now you have to find a way to convince your CFO to go along with your plan.

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Posted by Ryan Potvin on September 25, 2017 in Inbound Marketing | 0 Comments

The Inbound Marketer's Guide to Lead Generation, Nurture, and Management

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In today's business culture it's important to put a premium on generating leads. The level of difficulty for capturing, maintaining, and progressing leads is harder now than it has ever been. People don't trust their business to just anyone. They want to make sure the products and services they purchase are the best and coming from brands that speak to them. As marketers, we need to understand the needs and desires of our potential customers, and speak to them in exciting and relevant ways if we expect to win their business.

In order to generate leads and ultimately get those leads to buy from you, it is important to engage them with captivating content throughout their buyer's journey. The buyer's journey is a process that begins the moment an individual first sees your content and continues until they become a paying customer. The best businesses extend this journey beyond that point by producing content that convinces customers to come back for more.

Creating captivating marketing content for the buyer's journey is best done by splitting it into three phases: the lead generation phase, the lead nurturing phase, and the lead management phase.

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Posted by Ryan Potvin on September 22, 2017 in Inbound Marketing | 0 Comments

What is Brand Development and Why Do I Need It?

 

What is Brand Development?

Developing your brand is a huge part of building your content marketing strategy, especially if your company is just getting started or you're having trouble turning website traffic into qualified leads.

While getting started on your company blog and developing your social presence online using different social media platforms, you'll likely be told by your marketing department (or an outsourced marketing agency, if you're using one) that you need to 'develop your brand' before your marketing plan is truly complete.

During project discovery, whether or not you have a specific 'brand' already will be a part of the conversation. While many businesses do take this step right from the beginning, just as often we find that our clients aren't quite sure who exactly they're hoping to attract, and so they're not sure what sort of voice to utilize.

Brand development—creating a consistent and compelling voice, style, and overall presence that you utilize throughout all your marketing efforts—can be the difference between success and falling short of your goals.

How can you develop a company brand that creates a positive association with your business in the minds of your potential clients or customers?

We have a few tips.

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Posted by Katherine Faulk on June 8, 2017 in Content Marketing, Inbound Marketing, Online Reputation | 0 Comments

Managing Your Marketing Expectations with SMART Goals

 

It's good to set goals, right? Goals give you something to strive for, something to drive you to keep improving and moving forward, and something by which you can measure success. With that being said, we know that when you commit to a marketing plan, you're going to have some goals in mind that you want to achieve which is great but...

I hate to break it to you, but you aren't going to get a 200% increase in social media interaction on Facebook when you only have 10 followers and are only posting every once-in-a-whenever-you-remember. If you want to actually achieve the goals you set, it's not enough to just set a goal or two you think sound nice, you have to put some thought into your goals and turn them into S.M.A.R.T. goals.

"Hey, that looks like some kind of acronym!" you're probably thinking. That's because it is some kind of acronym! Check out what it stands for:

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Posted by Michelle Phillips on March 16, 2017 in Digital Marketing, Inbound Marketing, Internet Marketing | 0 Comments

Web Design Doesn’t Matter: AIN’T NO MEAT IN A JELLYFISH

 

I cut my web design teeth in the age of skeuomorphism1 and flip phones. It’s OK if you don’t know what skeuomorphism means because no one is ever going to talk about it seriously again. In those days (this is 2003-2008) there was a culture of one-upmanship at work among web designers. We were pushing the boundaries to introduce more realism - more feeling and warmth - to the web. Your website was meant to feel like a room that was specifically yours - with your posters on the wall and your coffee rings on the desk. It’s no surprise that the actual content and function of the website was largely ignored. How many times did you have to wait for a painfully slow flash website to load just so the designer could literally add a flicker to the lightbulb that was inexplicably included in the design?

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Posted by Sam Gerdt on September 22, 2016 in Web Design, Inbound Marketing | 0 Comments

State of Inbound 2015: Key Sales Takeways

 

The connection between sales and marketing continues to play a crucial role in internal communication and business growth potential. And that is exactly why I want to cover the main sales takeaways from the State of Inbound 2015 annual report by HubSpot. 

As an inbound marketer, I am convinced that sales and marketing are the two ends of a single pipeline, and if one end fails, the other does too. This is why I suggest you to stop reading this now and start with our previous Marketing Takeaways article. If you've done that already or are interested only in sales, then be my guest and read on. 

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Posted by Larisa Aslanyan on July 14, 2016 in Inbound Marketing | 0 Comments

7 Reasons Why Your Inbound Marketing Doesn't Work

 

Inbound marketing is the future. It's the only way for businesses to capture the attention of their buyers in an overly commercialized world. No one said it's easy, but we think it works. Moreover, we are convinced that it works every single time. 

So, if you are struggling to make your inbound marketing work ... and it just does not want to listen to you, maybe you're experiencing one of these 7 problems.

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Posted by Larisa Aslanyan on July 5, 2016 in Inbound Marketing | 0 Comments

6 Things Your Marketing Agency Should Know About Your Business

 

We all know, sharing is caring, but sometimes it is hard to share business data with others. It is not an easy task to clearly see the limit of "too much" and "too little." Nevertheless, keeping an open mind and an open report is the secret ingredient of marketing success.

So, here are the top 6 things your marketing agency should know about your business. 

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Posted by Larisa Aslanyan on June 30, 2016 in Inbound Marketing | 0 Comments

State of Inbound 2015: Key Marketing Takeaways

 

Every year inbound and outbound marketers anxiously anticipate the annual State of Inbound report to dig into what's going on in the inbound world, and now, we finally can. 

This time, Hubspot surveyed marketers from B2B, B2C and nonprofit sectors, although the majority of almost 4,000 respondents (69%) were from B2B companies, a pleasant surprise for those who believed inbound marketing is not for B2B. To save you time for scanning through the 73 pages of diagrams and numbers that might look like a set of ancient Egyptian hieroglyphs, we are giving you the key marketing takeaways. Both inbound and outbound marketers rank paid advertising as the #1 most overrated marketing tactic.

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Posted by Larisa Aslanyan on June 27, 2016 in Inbound Marketing | 0 Comments