Posts in integrated-marketing-communication

5 Must-Haves for an Effective Marketing Campaign


Putting together an effective marketing campaign takes a lot of work. There are a lot of moving pieces that all need to come together into one cohesive product that works flawlessly to accomplish your pre-planned goals.

In order to build a campaign that is synchronized and effective, you need some basic (although complex and well thought-out) components.

Here are 5 of the most important things you’ll need when crafting an effective marketing campaign.

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Posted by Ryan Potvin on November 9, 2017 in Digital Marketing, Integrated Marketing Communication, Content Marketing, Personas | 0 Comments

What is IMC and How Does it Relate to Inbound Marketing?


Gone are the days where agencies would create an ad to meet their clients’ demands, throw it on TV, then cross their fingers and hope it would result in some sales. Agencies have also moved on from changing messaging by medium; no longer is it assumed that TV audiences differ from newspaper audiences which again differ from magazine audiences, etc.

These schools of thought are the ways of the past (sorry Don Draper) as marketers and advertisers are making the adjustment to integrated marketing communication (IMC), the way of the future… and by future we mean present: right here, right now.

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Posted by Michelle Phillips on June 2, 2015 in Inbound Marketing, Integrated Marketing Communication | 0 Comments