Posts in internet-marketing

How To Leverage Remarketing and Retargeting To Keep On Winning the ZMOT


So you implemented a content marketing strategy and you’re starting to catch your prospects at the Zero Moment of Truth. The problem is, your product or service is a big purchase, and it almost always takes a prospect several months to choose a vendor… or even reach out for some information.

What can you be doing in the meantime to keep your brand top of mind with a prospect who is in the beginning stages of research? They’re not ready to be sold to, and they haven’t even downloaded any of your premium content. In fact, they may not have done anything more than visit your website and look around a little bit. 

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Posted by Doug Fowler on February 13, 2018 in Internet Marketing, PPC Advertising, Digital Marketing | 0 Comments

4 Mistakes To Avoid When Building Buyer Personas


We’ve mentioned before the importance of buyer personas when building your inbound marketing plan. In short, a buyer persona is a semi-fictional construct of the type of buyer or buyers you’re marketing to. They’re easy to put together — you can find templates for building them on Hubspot for free — and will give you a much better and more focused way to look at marketing strategies from the ground up.

Buyer Personas are fairly simple to put together and we've talked before about how to put them together, we've learned the hard way that it's easy to make some common mistakes that will end up wasting time in the long run. Here are a few common mistakes to avoid when building your buyer personas.

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Posted by Katherine Faulk on February 8, 2018 in Internet Marketing, Inbound Marketing | 0 Comments

Managing Your Marketing Expectations with SMART Goals


It's good to set goals, right? Goals give you something to strive for, something to drive you to keep improving and moving forward, and something by which you can measure success. With that being said, we know that when you commit to a marketing plan, you're going to have some goals in mind that you want to achieve which is great but...

I hate to break it to you, but you aren't going to get a 200% increase in social media interaction on Facebook when you only have 10 followers and are only posting every once-in-a-whenever-you-remember. If you want to actually achieve the goals you set, it's not enough to just set a goal or two you think sound nice, you have to put some thought into your goals and turn them into S.M.A.R.T. goals.

"Hey, that looks like some kind of acronym!" you're probably thinking. That's because it is some kind of acronym! Check out what it stands for:

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Posted by Michelle Phillips on March 16, 2017 in Internet Marketing, Digital Marketing, Inbound Marketing | 0 Comments

Our B2B Customers are Not Online, Why Should We Be?


If you’re leading a B2B company or its marketing division, it’s probably clear to you now that some online marketing channels and tools are simply not well suited for your industry. And that might cause the temptation to discard all online marketing possibilities and settle with the thought that your B2B business doesn’t need digital marketing.

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Posted by Larisa Aslanyan on June 2, 2016 in Internet Marketing, Digital Marketing, Email Marketing, Inbound Marketing | 0 Comments

Why Do We Use Hubspot for Marketing Automation? And Why Are You Paying for It?


Photo Credit: Adam Gerard

You’re not only thinking about investing in digital marketing, but you are also considering doing it the inbound way, and that requires a budget and a long-term commitment. It's natural that you should wonder about the costs, and most importantly, why you should pay for Hubspot’s marketing automation tool when you can technically attain the same results using much cheaper tools. So, why do we use Hubspot?

Here’s the answer.

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Posted by Larisa Aslanyan on May 31, 2016 in Internet Marketing, Digital Marketing, Inbound Marketing | 0 Comments

I Don’t Trust Digital Marketing Companies …


Isn’t it ironic that digital marketing companies, which are delivering one of the most necessary services for today’s market, are suffering from so little trust among the business community? We’ve seen many businesses that were sitting on a gold mine with little online competition and a full tank of business opportunities letting it all go to waste because of a single challenge... mistrust towards digital marketing companies that could help their business grow.

It has never really been an issue of location. A web design agency in Greenville, SC can be having the same type of challenges as online marketing companies in Asheville, NC or across the country.

We understand your frustration! If you've received hundreds of calls from salespeople who went on and on with a scripted sales pitch, eventually you just hang up. Maybe your business even worked with a digital marketing company and felt disappointed and confused by lackluster results. 

There are great marketing agencies out there … there are hundreds of great cases and campaigns. So, why are you not hearing about them? Well, because they are not trying to bother you with a sales pitch. Instead, these companies are putting out loads of useful material that you can find if you simply start googling your issue.

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Posted by Larisa Aslanyan on May 18, 2016 in Internet Marketing, Digital Marketing | 0 Comments

Marketing is Not Enough: Engage in Growth Hacking


There is a new way of boosting your business, and we think you need to know about it. 

Growth hacking. It has been used by the smartest for centuries, before even it had a name. Today, it's not an additional effort you make once in a while, but a necessity and the golden key for your business.

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Posted by Larisa Aslanyan on April 18, 2016 in Internet Marketing, Digital Marketing | 0 Comments

Is Your Website Doing Its Job?


Recently, I had a conversation with a business owner in which we were discussing some things he could be doing on the web to market his business better, the pros and cons of this platform or that platform, etc. I asked him how many leads he was getting from his website, and his answer surprised me. He said, “I’ll be honest, I don’t really get any leads from my website. Do you think I should be getting more interest from it?”

My answer was a resounding “YES!” If you are not getting leads from your website, then what on earth do you even have a website for???

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Posted by Erin Durham on December 30, 2015 in Internet Marketing, Digital Marketing, Web Design, Inbound Marketing | 0 Comments

7 To-Do's for Optimizing Your Landing Pages


A good landing page needs to target one primary action. Leading visitors to your Home page, for instance, can prove confusing. The visitor might have been searching for information on a particular product or service.

Unless your Home page immediately offers information related to that keyword search, it is likely to leave your visitor confused. More often than not, this will result in a quick exit from your website, and thereby, a missed opportunity for you.

You need to be very clear about what you want your visitor to do once they land on your website. Only then can you increase the possibility of converting your traffic into actionable leads.

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Posted by Doug Fowler on November 23, 2015 in Internet Marketing, Digital Marketing | 0 Comments

Internet Marketing... Is that one of those scammy Pyramid things?


Why I Need To Tell You About Internet Marketing

And Before You Ask, No  This Isn't a Sales Pitch

The other day, I was at my daughter’s softball practice, and I was chatting with some of the other parents. As I was getting to know these people that I will hopefully be in the stands with for the next 6 years, one of the dads asked me the inevitable, "What do you do for a living?" Unfortunately, this has never been an easy question for me to answer because 1) I do too much to be able to accurately explain and 2) what I actually do is constantly evolving — both my field and my job description.

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Posted by Erin Durham on September 28, 2015 in Internet Marketing, Digital Marketing, Inbound Marketing | 0 Comments