If you’re a business and you’re not using digital marketing to generate leads, you may be relying heavily on personal referrals — or worse, cold-calling sales techniques. While referrals can be a great avenue for new business, it's not going to be a good primary lead generation method if you're serious about accelerating your business growth. Cold-calling rarely returns good quality leads and can seriously damage your brand reputation.
We've established that inbound marketing is the best way to reach prospects at the Zero Moment of Truth and generate leads, and one of our tactics for that is to create campaigns that are supported by landing pages, forms, distribution and promotion. But here’s a question: Are landing pages the ONLY way you can generate leads?
No, of course not. Here are some of the alternative ways you can connect with your target market and generate leads without a landing page.