Posts in landing-pages

3 Ideas for Generating Leads Without A Landing Page

 

If you’re a business and you’re not using digital marketing to generate leads, you may be relying heavily on personal referrals — or worse, cold-calling sales techniques. While referrals can be a great avenue for new business, it's not going to be a good primary lead generation method if you're serious about accelerating your business growth. Cold-calling rarely returns good quality leads and can seriously damage your brand reputation.

We've established that inbound marketing is the best way to reach prospects at the Zero Moment of Truth and generate leads, and one of our tactics for that is to create campaigns that are supported by landing pages, forms, distribution and promotion. But here’s a question: Are landing pages the ONLY way you can generate leads?

No, of course not. Here are some of the alternative ways you can connect with your target market and generate leads without a landing page.

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Posted by Larisa Aslanyan on November 1, 2016 in Landing Pages | 0 Comments

Landing Pages are Not Optional. You Need Them. Period.

 

The entire process of inbound marketing is based on phases and components that ensure the success of each phase. These components include the methodology, strategy, campaigns, functionality, SEO, landing pages, etc. Each plays a lead role in their own substory, so none of them can be tossed into a bin and forgotten until the dark times when your marketing doesn’t seem to work anymore … yes, even those landing pages! You need them!

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Posted by Larisa Aslanyan on June 6, 2016 in Inbound Marketing, Landing Pages | 0 Comments