Posts in lead-generation

You Spent Money To Generate Leads, Why Don't You Nurture?

 

It drives me crazy to see companies spending thousands of dollars each month generating leads online, only to leave them by the wayside if they're not ready for sales right this second.

If you're targeting B2B buyers, what were you expecting? B2B buyers spend 70-80% of their time researching online before they ever reach out to a company. It's the reality of the new buyer mentality.

Your job as a marketer doesn't end with lead generation. In fact, I'd say it's just the beginning.

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Posted by Doug Fowler on December 8, 2017 in lead generation, lead nurturing | 0 Comments