Posts in local-search

What Google Really Thinks about Your Content Strategy

 

At this point, everyone who has some kind of online presence and engages in SEO copywriting should know not to treat Google as "just" a machine, but as a leader in its field and a near-essential for businesses looking to grow their customer base.

As a website owner (regardless of the niche), your main method of interacting with Google is by content. No wonder why 76% of B2B marketers say they will produce more content in 2016! They know that this is the best way to get Google's attention.

But really, don’t you want to know what is the best way of flattering Google with content? The answer is - you need to flatter your readers with high quality content, and if you do that, Google will approve. 

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Posted by Larisa Aslanyan on May 13, 2016 in Search Engine Optimization, Inbound Marketing, Content Marketing, Local Search | 0 Comments

Google Updates Local Search: Keep Your Digital Marketing Plan Relevant

 

We have been getting more and more updates on Google’s local search features lately. Whether they are temporary experiments that Google carries out regularly or permanent changes, there is one very reliable marketing shortcut for bypassing the negative effect of Google’s past, present and future experiments and updates.

Relevance.

Think about it. While many marketers spend hours and loads of resources on adapting their website and digital marketing plan to every Google algorithm change that knocks on our doors, there is really a much easier (and smarter!) way of simply being ready for any change that Google may throw on us.

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Posted by Larisa Aslanyan on May 11, 2016 in PPC Advertising, Digital Marketing, Search Engine Optimization, Google, Local Search | 0 Comments

Local Search: The New Must-Have

 

Conquering search is a powerful digital victory, but mastering the targeted search is invaluable. Google and other digital media giants don’t stop upgrading features for local companies and businesses, making local search a new important tool you simply can’t miss on.

Over 40% of internet searches are now local searches.

This means that more and more, people are turning to the internet to find addresses and phone numbers when they need goods or services in their area. As a business owner, you have to make sure that the information your potential customers are finding for you is correct! You can’t trust that mailers and the phone book are going to get your information into your customer’s hands, and you can't trust that search engines automatically have accurate data either. If they aren’t finding you when they search, they’re finding your competitors!

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Posted by Larisa Aslanyan on March 2, 2016 in Google, Local Search | 0 Comments

Don't Get Lost In The Internet, Be Found with Local Search!

 

According to Google, an estimated 73 percent of all online activity is related to local searches, so we don't need to tell you how important it is to make sure your business information is listed correctly across all of the platforms that are relevant to your industry. As the internet grows to be a more integral part of our lives every day, customers are turning to local search to find companies that match their specific needs before going to their actual store front. Here are some great tips to follow when positioning your business at the top of your customer's search engines. 

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Posted by Danielle McKelley on December 17, 2015 in Search Engine Optimization, Local Search | 0 Comments