At this point, everyone who has some kind of online presence and engages in SEO copywriting should know not to treat Google as "just" a machine, but as a leader in its field and a near-essential for businesses looking to grow their customer base.
As a website owner (regardless of the niche), your main method of interacting with Google is by content. No wonder why 76% of B2B marketers say they will produce more content in 2016! They know that this is the best way to get Google's attention.
But really, don’t you want to know what is the best way of flattering Google with content? The answer is - you need to flatter your readers with high quality content, and if you do that, Google will approve.