Posts in marketing-analytics

8 Key Digital Marketing Metrics For Property Development Companies


If you've taken the first step of investing in marketing automation software, you're going to be interested in how well that investment is working out. If you haven't, check out our post about marketing upgrades that can increase your revenue.

Many businesses dive headfirst into using marketing technology and realize after the fact that they don't actually know what success looks like, or how they should be measuring it.

So let's look at 8 key digital marketing metrics for property development companies that can provide strong insight into the effectiveness of your marketing investment.

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Posted by Ryan Potvin on November 14, 2018 in Marketing Analytics | 0 Comments

Ignore Vanity Metrics and Build Meaningful Marketing Reports


Marketing reports are par-for-the-course for any marketing professional or business owner, yet month after month we are all faced with the temptation (whether we realize it or not) to produce reports that don’t actually mean anything.

This temptation is two-fold:

First, we are tempted to inflate the importance of our positive results. Of course, “400% increase” looks great, but reporting is meant to focus on what isn’t working as much as what is working. It should be a vital document that helps your leadership change course intelligently and allocate smart budgets. Serious business decisions will be made based on these reports, and if your report is nothing but fluff, those decisions will be weak as well.

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Posted by Larisa Aslanyan on November 8, 2018 in Marketing Analytics | 0 Comments

Dark Social: Traffic That Your Web Analytics Can't Track


Data tracking and web analytics play a big role in the everyday life of a marketer. And while we should all base our marketing efforts on reliable data, it's worth talking about how unreliable your analytics data can be. One issue you may not even realize you have is that a considerable flow of social traffic goes untracked or mis-attributed. We call this Dark Social.

The term "Dark Social" was first coined by Alexis C. Madrigal in 2012 and denotes the URLs that have been copied and pasted. So, here's what does this can do to your web traffic:

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Posted by Larisa Aslanyan on August 23, 2016 in Marketing Analytics | 0 Comments