Posts in marketing-automation

VIDEO: Marketing to the Luxury Living Industry Part 2—Marketing Automation

 

Last week we talked about how to get inside the head of the Luxury Buyer by creating Buyer Personas and providing the information that this buyer needs in order to complete their research process. After all, they're going to complete that process whether or not you're involved... so you better be involved!

However, creating Buyer Personas for each segment of your market is a lot of work, and once you get done with that, you still have to create the content, send the emails, post the social messages, and so on—and make all of these tactics come together as part of a cohesive strategy.

Providing research material that speaks to all your potential buyers at all of the various stages of the buyer's journey in all of the platforms that those buyers tend to use… and then keeping yourself top of mind after they’ve initially found you… that’s tons of work. Tons.

If you have a marketing manager who is trying to do all this work in conjunction with your traditional marketing efforts (print, direct mailing, TV, radio, or God forbid—cold calling!), they are overwhelmed. They cannot possibly keep up with it all.

Nor can they keep up with what’s changing. Digital marketing is an incredibly fluid industry, with changes happening as fast as technology evolves. New channels and platforms emerge overnight and become vital pieces of content dissemination before you even realize they exist.

This Is Where Marketing Automation Comes In

 

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Posted by Erin Durham on February 9, 2017 in Digital Marketing, Marketing Automation | 0 Comments

Better Late Than Never: Here are 12 Marketing Resolutions You Can Start TODAY!

 

It seems like we were just carving the turkey, unwrapping presents, and ringing in the new year, yet somehow it's already the last day of January—man, how time flies! 

If you haven't had a spare moment to sit down and define your goals for the coming year, we've put together this list of 12 marketing resolutions you can start on right now. We're highlighting these action items specifically because they'll help you maximize your time, increase your lead generation, and delight your customers. Let's get started:

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Posted by Larisa Aslanyan on January 31, 2017 in Social Media, Web Design, Email Marketing, Inbound Marketing, Content Marketing, Personas, Marketing Automation | 0 Comments

Why Your Company Failed at HubSpot And Inbound?

 

If you tried HubSpot and inbound marketing and failed miserably, your next step should be analyzing your experience to find out "What went wrong?" 

You can, of course, come to the quick conclusion that HubSpot just does NOT work, it's one big scam, but unless you can list me the exact reasons why it didn't work for YOUR company, I say "You know nothing, Jon Snow."

Right now, you are depriving yourself from insights that could otherwise improve your performance. Because, clearly, there are many companies that are satisfied with the marketing automation software in question, so why are They succeeding, while You are failing? Maybe, here's why ...

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Posted by Larisa Aslanyan on October 13, 2016 in Marketing Automation | 0 Comments

5 Problems A Digital Marketing Automation Tool Can Solve

 

Remember what it was like being a digital marketing expert some ten years ago? We went to work, switched on the computer, and opened Excel sheets. As funny as it sounds today, this was our primary digital marketing database. The lucky ones had some workflows automated like mass emailing or task management. The rest, however, were burdened with a huge load of manual work.

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Posted by Larisa Aslanyan on August 5, 2016 in Marketing Automation | 0 Comments

3 Marketing Automation Benefits You are Missing

 

Although marketing automation occupies some of the latest headlines in top marketing publications, this technology has actually been around for a few years now. Despite that, it has not been fully adopted — even by those who have already decided to invest in it. 

According to SiriusDecisions, around 85% of B2B marketers are not using the full potential of their marketing automation platform. If you happen to be one of these marketers, or perhaps a business developer, thinking of ways to leverage automation even more, here are the top 3 marketing automation benefits you should know:

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Posted by Larisa Aslanyan on July 19, 2016 in Marketing Automation | 0 Comments

4 Main Benefits of Using Hubspot: A Client's Perspective

 

We talk a lot about how using marketing automation and committing to a long-term content strategy generates exceptional results for businesses, but sometimes these businesses may wonder how they can see those results. I believe that Hubspot's marketing automation software should be a daily tool not only for the marketing team, but also for the client. So, here are 4 ways you, as an inbound marketing client, can use the tool we love so much.

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Posted by Larisa Aslanyan on June 17, 2016 in Digital Marketing, Marketing Automation | 0 Comments