Previously, we looked at the importance of building Buyer Personas in luxury brand marketing. Buyer Personas set a solid foundation for your content marketing strategy by taking into account two of the biggest differences between the Luxury Living Buyer and other niche markets: a longer time needed for consideration and research, and a mindset that prioritizes value over price.
When your business depends on luxury buyers, you can't just sit back and wait for their money to come to you. The mission of your marketing team is to prove the value behind your pricing structure, using proven content marketing strategies that meet your prospective customers right where they are.
These strategies often involve some serious time investment, and one cost-effective solution to that problem is marketing automation. How can using automation help you reach a buyer who is searching for very specific answers to their important questions?
Let's start with a (very) short video.