Posts in new-buyer-mentality

The Emergence Of The ZMOT


The Tale Of ZMOT, FMOT, and SMOT

Unfettered access to information has forever changed the way consumers make their buying decisions. This means that if they change the way they choose a product, the way you sell a product should also change.

According to Google research, 88% of US customers are researching online before actually buying the product. Instead of hoping to catch your buyers in the last phase of the buyer’s journey, you should now be a part of that journey from the very beginning, at the Zero Moment of Truth.

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Posted by Erin Durham on February 1, 2018 in Digital Marketing, Inbound Marketing, Storytelling, new buyer mentality | 0 Comments

15 Times Your Digital Marketing Will Need a Buyer Persona


As you might have guessed, inbound marketing is our forte. That is why we love talking about buyer personas. We love researching them, creating them, using them throughout our marketing campaigns, we love telling others about them!

There is one simple truth behind our love for them; we always use buyer personas to execute a successful campaign ... always

If you don't have buyer persona profiles for your business, then you're most likely:

A) selling to anyone and everyone, which is a waste of resources.

B) executing non-targeted campaigns, which never reach your buyer.

or C) don't know who you're selling to ... yes, that happens, too.

If you are new to the subject, take 5 minutes to review our presentation (see the link below this article), it covers everything you need to know about buyer personas. You'll learn about ways that we are able to make use of our buyer personas in our marketing campaigns, giving you the tools you need to make use of them, too. 

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Posted by Larisa Aslanyan on May 20, 2016 in Personas, new buyer mentality | 0 Comments

Is Your Marketing Embracing The ZMOT?


Before you can answer this question, you need to understand the New Buyer Mentality. The basic concept of the new buyer mentality is quite simple. People have changed the way they make buying decisions. The Zero Moment is that exact moment when someone has a need or question they want answered online. For B2B companies, over 70% of buying decisions are made prior to ever contacting a company.

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Posted by Doug Fowler on January 13, 2016 in Inbound Marketing, new buyer mentality | 0 Comments

The Neighborhood Website: Authenticity and the New Buyer Mentality


When the concept of large-scale advertising really took off in the 1950’s, it became increasingly impersonal. Businesses that advertised were no longer having a conversation with customers, but looking at a nationwide market of “potential consumers” and talking at them. Companies went from being businesses headed up by a real person in the eyes of buyers to being a series of logos, slogans, and smarmy commercials aimed at focus groups and not individuals.

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Posted by Katherine Faulk on April 28, 2015 in Inbound Marketing, new buyer mentality | 0 Comments