What is Brand Development?
Developing your brand is a huge part of building your content marketing strategy, especially if your company is just getting started or you're having trouble turning website traffic into qualified leads.
While getting started on your company blog and developing your social presence online using different social media platforms, you'll likely be told by your marketing department (or an outsourced marketing agency, if you're using one) that you need to 'develop your brand' before your marketing plan is truly complete.
During project discovery, whether or not you have a specific 'brand' already will be a part of the conversation. While many businesses do take this step right from the beginning, just as often we find that our clients aren't quite sure who exactly they're hoping to attract, and so they're not sure what sort of voice to utilize.
Brand development—creating a consistent and compelling voice, style, and overall presence that you utilize throughout all your marketing efforts—can be the difference between success and falling short of your goals.
How can you develop a company brand that creates a positive association with your business in the minds of your potential clients or customers?
We have a few tips.