Posts in personas

VIDEO: Marketing to the Luxury Living Industry Part 1—Buyer Personas

 

The Luxury Living vertical is such a fun niche for us! This vertical encompasses industries like pools, outdoor kitchens, golf carts, or anything that, strictly speaking, is fun to buy.

The reason we enjoy this vertical so much is because we get to be a part of a customer celebrating their success. Buyers of these products have worked hard and smart, they’ve sacrificed, and they’ve reached a place where that hard work is paying off. Finally, they get to enjoy the financial rewards of their success and turn their dream lifestyle into a reality.

 

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Posted by Erin Durham on February 2, 2017 in Digital Marketing, Personas | 0 Comments

Better Late Than Never: Here are 12 Marketing Resolutions You Can Start TODAY!

 

It seems like we were just carving the turkey, unwrapping presents, and ringing in the new year, yet somehow it's already the last day of January—man, how time flies! 

If you haven't had a spare moment to sit down and define your goals for the coming year, we've put together this list of 12 marketing resolutions you can start on right now. We're highlighting these action items specifically because they'll help you maximize your time, increase your lead generation, and delight your customers. Let's get started:

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Posted by Larisa Aslanyan on January 31, 2017 in Social Media, Web Design, Email Marketing, Inbound Marketing, Content Marketing, Personas, Marketing Automation | 0 Comments

15 Times Your Digital Marketing Will Need a Buyer Persona

 

As you might have guessed, inbound marketing is our forte. That is why we love talking about buyer personas. We love researching them, creating them, using them throughout our marketing campaigns, we love telling others about them!

There is one simple truth behind our love for them; we always use buyer personas to execute a successful campaign ... always

If you don't have buyer persona profiles for your business, then you're most likely:

A) selling to anyone and everyone, which is a waste of resources.

B) executing non-targeted campaigns, which never reach your buyer.

or C) don't know who you're selling to ... yes, that happens, too.

If you are new to the subject, take 5 minutes to review our presentation (see the link below this article), it covers everything you need to know about buyer personas. You'll learn about ways that we are able to make use of our buyer personas in our marketing campaigns, giving you the tools you need to make use of them, too. 

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Posted by Larisa Aslanyan on May 20, 2016 in Personas, new buyer mentality | 0 Comments

Storytelling: Not Just For Children Before Bedtime

 

People spend the better part of their day staring at some type of electronic device – be it a computer, a tablet, a phone, or even a smart watch. All that time spent on electronic devices means exposure to countless brand messages per day, so it can be hard to really make your message stand out. One great way to try to break through the clutter is to stop trying to sell your products/services and instead tell stories about them that speak to the consumers’ emotions and needs. Now I don’t mean you should start telling tall tales — just be honest and show how your products/services fit into consumers’ lives.

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Posted by Michelle Phillips on July 13, 2015 in Inbound Marketing, Content Marketing, Personas, Storytelling | 0 Comments