Posts in personas

5 Must-Haves for an Effective Marketing Campaign


Putting together an effective marketing campaign takes a lot of work. There are a lot of moving pieces that all need to come together into one cohesive product that works flawlessly to accomplish your pre-planned goals.

In order to build a campaign that is synchronized and effective, you need some basic (although complex and well thought-out) components.

Here are 5 of the most important things you’ll need when crafting an effective marketing campaign.

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Posted by Ryan Potvin on November 9, 2017 in Digital Marketing, Integrated Marketing Communication, Content Marketing, Personas | 0 Comments

VIDEO: Marketing to the Luxury Living Industry Part 1—Buyer Personas


The Luxury Living vertical is such a fun niche for us! This vertical encompasses industries like pools, outdoor kitchens, golf carts, or anything that, strictly speaking, is fun to buy.

The reason we enjoy this vertical so much is because we get to be a part of a customer celebrating their success. Buyers of these products have worked hard and smart, they’ve sacrificed, and they’ve reached a place where that hard work is paying off. Finally, they get to enjoy the financial rewards of their success and turn their dream lifestyle into a reality.


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Posted by Erin Durham on February 2, 2017 in Digital Marketing, Personas | 0 Comments

15 Times Your Digital Marketing Will Need a Buyer Persona


As you might have guessed, inbound marketing is our forte. That is why we love talking about buyer personas. We love researching them, creating them, using them throughout our marketing campaigns, we love telling others about them!

There is one simple truth behind our love for them; we always use buyer personas to execute a successful campaign ... always

If you don't have buyer persona profiles for your business, then you're most likely:

A) selling to anyone and everyone, which is a waste of resources.

B) executing non-targeted campaigns, which never reach your buyer.

or C) don't know who you're selling to ... yes, that happens, too.

If you are new to the subject, take 5 minutes to review our presentation (see the link below this article), it covers everything you need to know about buyer personas. You'll learn about ways that we are able to make use of our buyer personas in our marketing campaigns, giving you the tools you need to make use of them, too. 

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Posted by Larisa Aslanyan on May 20, 2016 in Personas, new buyer mentality | 0 Comments

Storytelling: Not Just For Children Before Bedtime


People spend the better part of their day staring at some type of electronic device – be it a computer, a tablet, a phone, or even a smart watch. All that time spent on electronic devices means exposure to countless brand messages per day, so it can be hard to really make your message stand out. One great way to try to break through the clutter is to stop trying to sell your products/services and instead tell stories about them that speak to the consumers’ emotions and needs. Now I don’t mean you should start telling tall tales — just be honest and show how your products/services fit into consumers’ lives.

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Posted by Michelle Phillips on July 13, 2015 in Inbound Marketing, Content Marketing, Personas, Storytelling | 0 Comments