Posts in ppc-advertising

How To Leverage Remarketing and Retargeting To Keep On Winning the ZMOT


So you implemented a content marketing strategy and you’re starting to catch your prospects at the Zero Moment of Truth. The problem is, your product or service is a big purchase, and it almost always takes a prospect several months to choose a vendor… or even reach out for some information.

What can you be doing in the meantime to keep your brand top of mind with a prospect who is in the beginning stages of research? They’re not ready to be sold to, and they haven’t even downloaded any of your premium content. In fact, they may not have done anything more than visit your website and look around a little bit. 

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Posted by Doug Fowler on February 13, 2018 in Internet Marketing, PPC Advertising, Digital Marketing | 0 Comments

Introduction to Facebook Lead Ads


It seems like we haven't gone a day in the last month or so without being asked about Facebook Lead Ads.

With so much buzz surrounding this new paid advertising tactic, we thought we'd take this opportunity to explain what Facebook Lead Ads are, how they work, and why they're beneficial for both the advertiser and the consumer!

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Posted by Michelle Phillips on July 27, 2017 in PPC Advertising | 0 Comments

Discover Display Advertising and Its Benefits


To start off, Display Ads are designed to build your brand or re-market to people that have previously visited your website. They are the internet version of TV ads. Consumers spend nearly 50% of their time online "surfing" the web. Display Advertising targets consumers while they're "surfing".

Display is about...

  • Familiarizing consumers with your brand
  • Building top-of-mind awareness
  • Creating positive impressions of your brand
  • Enticing a digital handshake (site visit)

So consumers...

  • Remember you when they need your product or service

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Posted by Larisa Aslanyan on May 18, 2016 in PPC Advertising | 0 Comments

Google Updates Local Search: Keep Your Digital Marketing Plan Relevant


We have been getting more and more updates on Google’s local search features lately. Whether they are temporary experiments that Google carries out regularly or permanent changes, there is one very reliable marketing shortcut for bypassing the negative effect of Google’s past, present and future experiments and updates.


Think about it. While many marketers spend hours and loads of resources on adapting their website and digital marketing plan to every Google algorithm change that knocks on our doors, there is really a much easier (and smarter!) way of simply being ready for any change that Google may throw on us.

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Posted by Larisa Aslanyan on May 11, 2016 in PPC Advertising, Digital Marketing, Search Engine Optimization, Google, Local Search | 0 Comments

Google AdWords And PPC Management: Can You Rank 1st Now?


Digital marketing experts and agencies spend months to raise websites to the heights of search engines - the desirable 1st rank. But it’s fair to state that the only guaranteed method to get your business at the top of the search engine rankings is Pay-Per-Click (PPC) advertising. PPC ads show at the top and on the right side of search results. The quality of your ads and the amount you’re willing to pay per click determines how high you show in the search results.

By setting a budget and target audience, you can achieve true pay for performance results. With PPC, you control your budget and audience so you are sure that every dollar is going towards a quality click. 

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Posted by Larisa Aslanyan on February 24, 2016 in PPC Advertising, Google | 0 Comments