A lot of work goes into optimizing a website to rank well in search engine results. Everything from the way a website is built to the colors of the text can have an impact on your final SERP ranking. We tend to break these factors into categories: on-page, off-page, semantic, user experience, domain authority, etc., etc., ad nauseam.
Posts in search-engine-optimization
Sometimes it’s hard to see just how smart technology is becoming. The advent and evolution of Artificial Intelligence — already more than 60 years old, by the way — is something that we insist on thinking about in futuristic terms. The reality is that AI is here, and you interact with it every day.
One way that most of us interact regularly with AI is through Google Search. You might think that your search query is simply parsed into keywords so that google can return popular web pages that contain those keywords, but that’s a 20-year-old concept of search.
Since the Hummingbird algorithm update in 2013, the name of the game is semantics - and Google Search is getting scary good at it.
This is the first part in a two-part series on structured data. In Part 2, I will talk about how to implement structured data successfully.
Digital marketing is always changing, rapidly adapting to shifting consumer trends and access to new technologies. This makes it exceptionally easy for those with... well, let's just call it less-than-altruistic intent to try to hop in and make a few bucks without actually providing any lasting value for business owners like you.
Wondering if there are any signs your SEO company is a scam that you should watch out for? There absolutely are, and we've put together a list of bad habits your SEO company might be hiding.
Protect yourself—and your business—by knowing what to look for.
As search engines continue to change up their algorithms, we see multiple articles declaring "SEO is dead" and advising you stop investing in this method of optimizing your site for search engine results.
So, if algorithms are now more about the quality of content, and everyone seems to be declaring that nobody cares about keywords anymore, is search engine optimization even still important?
Search engine optimization is still integral to businesses looking to make their way to the top of Google results, and here's why:
Imagine you’ve been surfing the net for quite a while, and you came across this really cool advertisement for, say, corporate dinners. You’re interested, so you click on the ad waiting for the website to load. But it doesn’t ... how long are you ready to wait for the “magic” to happen? If you’re an average user, the waiting time will be just 3 seconds. Right?
Now let’s get back to your business. Your potential client types in your web address and hits enter. What you don’t want to do is leave them with enough time to grab a snack or a cup of coffee before the website loads.
We’ve all got to remember: users love quick sites, and so does Google!
Do you feel like your traffic has been down the drain ever since your website redesign? Are qualified leads down, leaving your conversion funnels confused? Is the worst part that you just don't know why this happened in the first place? After all... website redesigns are supposed to be good for traffic, aren't they? Well, don't worry — there are steps you can take to get your traffic back!
First, don't blame your new website. Sometimes you have to go on a website redesign mission, because:
- ... you changed your main strategy, services, or buyer personas.
- ... you discovered new SEO data on the searching and browsing habits of your target.
- ... your old website no longer corresponds to the new Google standards.
- ... your website design is really really old and outdated.
But a redesign should not be the main reason why your website traffic would drop so drastically. How about we get into some of the most common and real reasons why your SEO behaves like it needs a vacation.
Modern digital marketing trends lead companies towards adapting their SEO strategies to customers' behaviors. And although some multi-billion brands like Apple still have the power to inspire those trends from scratch, other companies need to follow what their customers dictate. Finding out the search habits of your buyer personas is one of those ways.
Search habits are very complex and diverse. We all search differently, use different keywords, and visit different websites, but there are 3 main ways your buyers will utilize the technological power of search engines to reach you:
The first page of Google! It is undeniably the most desirable place on the Earth for all digital marketers and SEO experts (frankly, we are guilty of this too). And whether you are a business owner or a marketing director, we know your eyes sparkle too whenever you hear it: your website is now on the 1st page of Google.
So how can you get there? Are keywords the best way of winning the SEO Olympics and securing your sweet spot on the first page of the most popular search engine? The answer is both yes and no .... we know it sounds complicated, but continue reading and you'll know what we mean.
At this point, everyone who has some kind of online presence and engages in SEO copywriting should know not to treat Google as "just" a machine, but as a leader in its field and a near-essential for businesses looking to grow their customer base.
As a website owner (regardless of the niche), your main method of interacting with Google is by content. No wonder why 76% of B2B marketers say they will produce more content in 2016! They know that this is the best way to get Google's attention.
But really, don’t you want to know what is the best way of flattering Google with content? The answer is - you need to flatter your readers with high quality content, and if you do that, Google will approve.