Posts in search-engine-optimization

Google Updates Local Search: Keep Your Digital Marketing Plan Relevant

 

We have been getting more and more updates on Google’s local search features lately. Whether they are temporary experiments that Google carries out regularly or permanent changes, there is one very reliable marketing shortcut for bypassing the negative effect of Google’s past, present and future experiments and updates.

Relevance.

Think about it. While many marketers spend hours and loads of resources on adapting their website and digital marketing plan to every Google algorithm change that knocks on our doors, there is really a much easier (and smarter!) way of simply being ready for any change that Google may throw on us.

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Posted by Larisa Aslanyan on May 11, 2016 in PPC Advertising, Digital Marketing, Search Engine Optimization, Google, Local Search | 0 Comments

Search Engine Optimization: What Should the Service Include?

 

Gone are the days of simply being listed on Google. The search engines have become an extremely competitive place to do business. To succeed, your company needs to be listed, ranked highly and convert incoming traffic into leads and sales.

We think SEO is all about a comprehensive approach and building long term online marketing strategies that produce result. In case you’re wondering what a good SEO service looks like, here are a few points you should make sure are included in your package.

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Posted by Larisa Aslanyan on February 17, 2016 in Search Engine Optimization | 0 Comments

Don't Get Lost In The Internet, Be Found with Local Search!

 

According to Google, an estimated 73 percent of all online activity is related to local searches, so we don't need to tell you how important it is to make sure your business information is listed correctly across all of the platforms that are relevant to your industry. As the internet grows to be a more integral part of our lives every day, customers are turning to local search to find companies that match their specific needs before going to their actual store front. Here are some great tips to follow when positioning your business at the top of your customer's search engines. 

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Posted by Danielle McKelley on December 17, 2015 in Search Engine Optimization, Local Search | 0 Comments

3 Ways To Improve Search Engine Optimization On Your Site

 

Every business owner dreams of being #1 on Google for their industry or brand. The best way to get to number one on the Google machine is to take a jump into search engine optimization. Following these 3 steps will help you get your SEO strategy ready for success! 

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Posted by Danielle McKelley on October 8, 2015 in Search Engine Optimization | 0 Comments

Black Hat SEO is a Big Fat SE-NO

 

Every person or company with a website dreams of earning one of the top spots on Google’s search results, but at what cost are they willing to achieve that goal? Most companies earn the prized positions over time by using white hat seo practices, like putting a lot of hard work into the quality and legitimacy of their site’s content. But then there are those who decide they don't have time for quality and who attempt to take top billing by employing black hat techniques, which can gain some traction in the short-term but will ultimately get your website shut down.

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Posted by Michelle Phillips on June 9, 2015 in Search Engine Optimization | 0 Comments

Is SEO a Scam?

 

The short answer to this question is NO. SEO is not scam, but there are plenty of scammers who claim to practice SEO (search engine optimization). It's no different than other industries where there is money to be made. There are no SEO standards or professional licenses, so virtually anyone can call themselves an SEO expert.

It's a fact— there is huge value to businesses in ranking high in organic search results, and there are many tactics that have an impact on achieving those results. It can be very confusing to the typical business owner or executive that is looking to increase their organic website traffic. As a result, it's a ripe playground for scammers and unethical businesses. Unfortunately, they tarnish the reputation of the profession as a whole.

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Posted by Doug Fowler on April 14, 2015 in Search Engine Optimization | 0 Comments

Where Is A Good Place To Buy Backlinks?

 

So you’ve been digging around in this SEO stuff a little while, and you’ve learned that having backlinks = good search engine rankings. Maybe you’ve even heard that you can buy backlinks — dozens or even hundreds of them — and you’re thinking that if having some backlinks is good, having lots of backlinks must be great! So now, your biggest questions are “where can I buy backlinks?” and “how do I know I’m getting a good deal?”

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Posted by Erin Durham on March 13, 2015 in Internet Marketing, Digital Marketing, Search Engine Optimization, Google, Inbound Marketing | 0 Comments

What Is A Good Bounce Rate?

 

If you get regular reports from your SEO company or you’ve ever looked at your Google Analytics dashboard, you will see a number called “Bounce Rate”. You might be wondering what that means or whether the number you see there is a good number. If you’re paying someone to make sure that your website is performing well, how can you know if they’re doing their job? Can you trust what they tell you about the data you’re seeing?

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Posted by Erin Durham on February 19, 2015 in Internet Marketing, Digital Marketing, Search Engine Optimization, Google | 0 Comments

Where does SEO fit in Inbound Marketing?

 

Search engine optimization has continued to rapidly evolve over the past several years. The days of working with an SEO professional to simply optimize on-page factors and build backlinks are long gone. On-page factors and quality backlinks are still important, but if you’re going to be successful in increasing organic traffic you have to do more.

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Posted by Doug Fowler on February 13, 2015 in Search Engine Optimization | 0 Comments

Why is SEO Important?

 

Back in 2014 I wrote an article on some tips for SEO in 2015. There I said that while it has become common to hear about the death of SEO, the truth is that SEO is not dead but simply changing. While content creation and shareable marketing stories are very important for the future of digital marketing, Google still uses algorithms to determine your rank and high ranking sites will be those that have intentionally optimized for those search engine ranking factors.

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Posted by Doug Fowler on January 19, 2015 in Search Engine Optimization | 0 Comments