Have 'em delivered.

The Waypost Newsletter is our monthly email to our biggest fans. Get our latest articles, videos, and case studies delivered right to your inbox once a month:

newsletter-icon-blog

If you’ve ever used Google’s search engine (and if you’re reading this, I’m assuming you’ve probably used it now and again), you’ve probably seen something that looks like this:


Tags: Digital Marketing, SEO

The list of SEO trends for 2020 is long and potentially confusing: semantic and voice search, influencers, BERT and EAT, snippets, and more. Some of these are CRUCIAL if you want your content to...


Tags: Digital Marketing, SEO

PageSpeed Insights (PSI) is a tool that was designed by Google to make my job as a developer easier, and it actually does a very good job of meeting that expectation. However, there are very few...


Tags: Digital Marketing, SEO

I won’t take much time to explain the BERT algorithm that Google recently implemented (October 2019). If you want a full, technical explanation, I recommend this article from George Nguyen. The...


Tags: Digital Marketing, SEO

A lot of work goes into optimizing a website to rank well in search engine results. Everything from the way a website is built to the colors of the text can have an impact on your final SERP...


Tags: Digital Marketing, SEO

Sometimes it’s hard to see just how smart technology is becoming. The advent and evolution of Artificial Intelligence — already more than 60 years old, by the way — is something that we insist on...


Tags: Digital Marketing, SEO

Structured data, in short, is content that has been formatted for use in an organized database. It’s sometimes known as schema, although schema is technically a subset of structured data....


Tags: Digital Marketing, SEO

Digital marketing is always changing, rapidly adapting to shifting consumer trends and access to new technologies. This makes it exceptionally easy for those with... well, let's just call it ...


Tags: Digital Marketing, SEO