Have 'em delivered.

The Waypost Newsletter is our monthly email to our biggest fans. Get our latest articles, videos, and case studies delivered right to your inbox once a month:

newsletter-icon-blog

A lot of work goes into optimizing a website to rank well in search engine results. Everything from the way a website is built to the colors of the text can have an impact on your final SERP ranking. We tend to break these factors into categories: on-page, off-page, semantic, user experience, domain authority, etc., etc., ad nauseam.


Tags: Digital Marketing, SEO

Sometimes it’s hard to see just how smart technology is becoming. The advent and evolution of Artificial Intelligence — already more than 60 years old, by the way — is something that we insist on...


Tags: Digital Marketing, SEO

This is the first part in a two-part series on structured data. In Part 2, I will talk about how to implement structured data successfully.


Tags: Digital Marketing, SEO

Digital marketing is always changing, rapidly adapting to shifting consumer trends and access to new technologies. This makes it exceptionally easy for those with... well, let's just call it ...


Tags: Digital Marketing, SEO

Imagine you’ve been surfing the net for quite a while, and you came across this really cool advertisement for, say, corporate dinners. You’re interested, so you click on the ad waiting for the...


Tags: Digital Marketing, SEO

Do you feel like your traffic has been down the drain ever since your website redesign? Are qualified leads down, leaving your conversion funnels confused? Is the worst part that you just don't...


Tags: Digital Marketing, SEO

Modern digital marketing trends lead companies towards adapting their SEO strategies to customers' behaviors. And although some multi-billion brands like Apple still have the power to inspire...


Tags: Digital Marketing, SEO

Gone are the days of simply being listed on Google. The search engines have become an extremely competitive place to do business. To succeed, your company needs to be listed, ranked highly and...


Tags: Digital Marketing, SEO