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I won’t take much time to explain the BERT algorithm that Google recently implemented (October 2019). If you want a full, technical explanation, I recommend this article from George Nguyen. The short version is that BERT is probably the most significant algorithm since RankBrain, and it primarily impacts Google’s ability to understand the intent behind your search queries. Specifically, BERT...


Tags: Digital Marketing, SEO

A lot of work goes into optimizing a website to rank well in search engine results. Everything from the way a website is built to the colors of the text can have an impact on your final SERP...


Tags: Digital Marketing, SEO

Sometimes it’s hard to see just how smart technology is becoming. The advent and evolution of Artificial Intelligence — already more than 60 years old, by the way — is something that we insist on...


Tags: Digital Marketing, SEO

This is the first part in a two-part series on structured data. In Part 2, I will talk about how to implement structured data successfully.


Tags: Digital Marketing, SEO

Digital marketing is always changing, rapidly adapting to shifting consumer trends and access to new technologies. This makes it exceptionally easy for those with... well, let's just call it ...


Tags: Digital Marketing, SEO

Imagine you’ve been surfing the net for quite a while, and you came across this really cool advertisement for, say, corporate dinners. You’re interested, so you click on the ad waiting for the...


Tags: Digital Marketing, SEO

Do you feel like your traffic has been down the drain ever since your website redesign? Are qualified leads down, leaving your conversion funnels confused? Is the worst part that you just don't...


Tags: Digital Marketing, SEO

Modern digital marketing trends lead companies towards adapting their SEO strategies to customers' behaviors. And although some multi-billion brands like Apple still have the power to inspire...


Tags: Digital Marketing, SEO