Have 'em delivered.

The Waypost Newsletter is our monthly email to our biggest fans. Get our latest articles, videos, and case studies delivered right to your inbox once a month:

newsletter-icon-blog
 

 

There was a time when social media and marketing platforms were willing to give you amazing value just for using their services and contributing to their grand experiment. Social media was one giant beta test, and it lulled people into believing that the goal of these new platforms was to create free exposure: to "connect...


Tags: Digital Marketing, Social Media

In March 2018, the world learned that the private data of over 50 million Facebook users was secretly harvested by Cambridge Analytica and used on behalf of the Trump campaign to influence the...


Tags: Digital Marketing, Social Media

There was once a time where every business wanted to ensure they had a listing on Yelp, and the website was considered an essential part of a strategy for getting your business noticed by the...


Tags: Digital Marketing, Social Media

Have you seen our Waypost Spotlights on Instagram and other social accounts? We choose a member of our Waypost team, ask them a few questions, and help our clients (and our marketing community)...


Tags: Digital Marketing, Social Media

Do you ever conduct the “small search” for your own business online? Let’s confess it, it’s pleasant to see mentions of your company and enjoy a bit more exposure to the world around and excellent...


Tags: Digital Marketing, Social Media

So, your corporate social media pages are up and running, you’re posting the right content to engage your audience, and little by little the “army” of businesses following you is expanding....


Tags: Digital Marketing, Social Media

Data tracking and web analytics play a big role in the everyday life of a marketer. And while we should all base our marketing efforts on reliable data, it's worth talking about how unreliable...


Tags: Digital Marketing, Social Media

Marketing is hard work, and social listening is one of the best ways to learn whether or not that work is paying off. What is social listening? Social media listening is the practice of monitoring...


Tags: Digital Marketing, Social Media