Posts in social-media

3 Strategies to Guarantee Social Media Isn't Your Worst Investment



There was a time when social media and marketing platforms were willing to give you amazing value just for using their services and contributing to their grand experiment. Social media was one giant beta test, and it lulled people into believing that the goal of these new platforms was to create free exposure: to "connect people".

Unfortunately, the only real goal any successful business is going to have is generating revenue. Once that "free exposure" platform goes public, shareholders will be expecting to see profits.

Facebook is a great example. I want to break down what it takes to be effective on social media today, focusing mainly on a single metric.


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Posted by Sam Gerdt on May 1, 2018 in Social Media, Facebook | 0 Comments

Download your Free Social Media Cheat Sheet for Small Businesses! [Infographic]


Marketing is already complicated, but it can be especially complex when you're a small business owner just getting started.

For example, it seems like every single day there's a new place online where you absolutely have to be to market your business, and it can be a huge time investment to try to keep up with standard and emerging social media platforms!

But we're here to tell you the truth: you don't need to be on every single social media platform to market your small business. 

So if that's true, how can you know which social media platforms are right for youDownload our Social Media Cheat Sheet for Small Businesses! It's free, and all you need to do is click the banner below. 

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Posted by Katherine Faulk on July 20, 2017 in Social Media | 0 Comments

Think You Know Everything About Inbound Marketing With Instagram? Think Again!


When developing your content marketing strategy for your small business, you'll likely find yourself creating social media accounts on various social platforms in order to connect and communicate with your potential customers.

While not every social platform will be appropriate for your business, an active social presence can help customers find you more easily! Remember, in Inbound Marketing, it's all about bringing those customers to you rather than trying to chase them down.

One social platform we've totally embraced? Instagram!

Acquired somewhat recently by Facebook, Instagram started out as what amounts to a kind of digital photo album, with users able to upload an instant snapshot — or load in previously-taken photos — add a filter, and post for friends, family, and the public to see.

Over time, that platform has grown to encompass 700 million totally unique users, with business both large and small making up a significant percentage of those numbers! Instagram is a great tool to build your personal connection with customers and market your business — as long as you make the most of it.

Today, we'll take a look at marketing with Instagram and how to utilize the platform to help your small business succeed and grow.

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Posted by Katherine Faulk on May 25, 2017 in Social Media | 0 Comments

Better Late Than Never: Here are 12 Marketing Resolutions You Can Start TODAY!


It seems like we were just carving the turkey, unwrapping presents, and ringing in the new year, yet somehow it's already the last day of January—man, how time flies! 

If you haven't had a spare moment to sit down and define your goals for the coming year, we've put together this list of 12 marketing resolutions you can start on right now. We're highlighting these action items specifically because they'll help you maximize your time, increase your lead generation, and delight your customers. Let's get started:

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Posted by Larisa Aslanyan on January 31, 2017 in Social Media, Web Design, Email Marketing, Inbound Marketing, Content Marketing, Personas, Marketing Automation | 0 Comments

3 Ways to Convert More Customers from Social Media Marketing


So, your corporate social media pages are up and running, you’re posting the right content to engage your audience, and little by little the “army” of businesses following you is expanding. Awesome! But do these followers have a chance to become real business leads that would convert and result in marketing ROI?

Let’s start by saying that engaging on social media as a business is way more beneficial than harmful, but if you have spare digital marketing resources at hand, why not use them to gain more opportunities for your business?

Ladies and gentlemen, presenting 3 ways to make your social media activity more targeted at converting customers!

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Posted by Larisa Aslanyan on August 25, 2016 in Social Media | 0 Comments

Does Your Company Need Social Media Listening?


Marketing is hard work, and social listening is one of the best ways to learn whether or not that work is paying off. What is social listening? Social media listening is the practice of monitoring the conversations and mentions about your company happening on platforms like Facebook, Twitter, and LinkedIn.

Companies use social media listening to evaluate brand reputation, get feedback from customers who share their experiences with your product online, or simply following-up on your marketing activities. 

Social listening will give you answers to a few questions like:

  • How popular is my brand within my community?
  • Are my customers satisfied with my products? Are they sharing those feelings on social media? 
  • What are my chances of a successful word-of-mouth campaign?
  • Did my last marketing campaign cause any reactions on social media? Were they positive or negative?
  • Were there any complaints or questions about my brand that I need to answer or address? 
  • What are my competitors up to?

Getting these answers will help to drive your marketing forward. Here are 3 main reasons why your company will benefit from social listening:

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Posted by Larisa Aslanyan on July 22, 2016 in Social Media | 0 Comments

Social Media Marketing: Turning Your Prospects into Friends


Social media has become an invaluable tool for business owners because it is the platform which consumers use to communicate with each other. Tons of business owners ignored social media when it first began, thinking it was only for individuals looking to maintain personal relationships.

Now, most businesses realize that they probably need some sort of social media face – maybe a Facebook page for their business. Few people, however, realize the difference between merely existing on Facebook and truly leveraging the power that social media offers.

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Posted by Larisa Aslanyan on March 9, 2016 in Social Media | 0 Comments

10 Social Media Best Practices


When it comes to social media marketing everyone wants in on the fun. According to Hubspot, 70% of the entire world's internet population is actively using social platforms — that's 2 billion people! We've already discussed the role social media plays in search engine optimization (SEO) and upcoming social trends for 2016, but have you really laid the ground rules for a solid social strategy? 

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Posted by Danielle McKelley on January 29, 2016 in Social Media | 0 Comments

4 Social Media Marketing Trends To Watch in 2016


One of the best reasons to hire an inbound marketing team like Waypost for your business is how rapidly the online marketing landscape — and consumer expectations for engagement — keep changing. It seems like there are always new platforms popping up, keeping companies jumping trying to stay ahead of the game. To help you know where to focus your social media marketing efforts in 2016, we've put together four of the biggest upcoming trends you'll want to keep your eye on.

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Posted by Katherine Faulk on January 18, 2016 in Social Media | 0 Comments

The DOS and DON'TS of Marketing With Instagram


Instagram is increasingly becoming the marketing platform of choice for everyone from small lifestyle bloggers to huge companies like Target or Starbucks. Although Instagram’s user-friendly interface and easy accessibility provide great marketing opportunities, it can nonetheless be tricky to navigate effective Instagram marketing without going overboard. Instagram wasn’t originally developed with marketing or corporate use in mind, which means there’s no direct A-to-B-to-C path towards a customer’s Zero Moment of Truth and utilizing it for commercial reasons can occasionally be frustrating.

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Posted by Katherine Faulk on December 4, 2015 in Social Media | 0 Comments