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Social media has become an invaluable tool for business owners because it is the platform which consumers use to communicate with each other. Tons of business owners ignored social media when it first began, thinking it was only for individuals looking to maintain personal relationships.

Now, most businesses realize that they probably need some sort of social media face – maybe a Facebook...


Tags: Digital Marketing, Social Media

Whether you’ve planned it or not, you already have a reputation.

It’s either positive or negative. If your target cannot find any content (visual and textual) on your brand online, it tells them...


Tags: Digital Marketing, Social Media

When it comes to social media marketing everyone wants in on the fun. According to Hubspot, 70% of the entire world's internet population is actively using social platforms — that's 2 billion...


Tags: Digital Marketing, Social Media

I think by now we all know how to use different social media platforms in our own personal lives, but using them professionally is a whole different story—after all, tweeting for yourself and...


Tags: Digital Marketing, Social Media

You've successfully started your social media strategy but are just not getting the customer engagement you were hoping for. We've put together some great quick tips to help you become the next...


Tags: Digital Marketing, Social Media

So, you definitely know that your business needs to be on social media, but you may not necessarily know how to utilize it effectively. Sure, you set up an account, picked a profile picture or...


Tags: Digital Marketing, Social Media

When hashtags first emerged they were seen as only for nerds. Today, hashtags help ensure that your tweets don’t get lost in the sea of conversations, but also provide a way to entertain, attract...


Tags: Digital Marketing, Social Media