One of my favorite things about my job is getting to listen to business owners talk about their businesses.
No, I’m not being cheesy.
When I sit and listen to business owners talk about the thing that they have made a successful living out of, I hear their passion for helping people. I see their faces light up. I feel their conviction that they are really doing something good in the world by providing this product or service to those who need it, and their determination to be the best at solving the problems of the people they help.
Usually, I am not brought in until it’s time to start planning the project and figuring out the strategy. During that initial meeting, I am there to learn about the business—what they do, how it all works, etc. Most clients have tons to say about their business, and I’m always happy to listen.
Once they get done with their initial spiel, it’s time for me to start filling in gaps.
The first—and my favorite—question I ask most clients when I sit down to parse out their business strategy is, “Why should I choose you?”
I can find out a lot of information from the responses I get to this question, but what I’m really asking you to do is to sell me on your company. Convince me that you are the right choice for me. How you do this helps me determine how I’m going to sell you online.