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For most B2B companies, event and trade show marketing is an invaluable tool. Even while digital marketing continues to pummel traditional marketing in terms of budget allocation, events make up for roughly 24% of the B2B marketing budget [Event Marketing 2019: Benchmarks & Trends Report]. As a digital marketing agency, we agree that digital marketing is not a substitute for trade shows and...


Tags: Strategy

Waypost Marketing exists to make our clients successful. We don’t do fancy design award shows. We don’t care about our reputation among other marketing agencies. If we’re not helping your business...


Tags: Strategy

The discovery phase is a collaborative research and analysis process. As a team, we work to uncover your challenges, goals, and needs from different expert perspectives.


Tags: Strategy

Before you put a single content marketing wheel in motion, you need to have a well-documented strategy to guide you as you implement and validate your results. Without such a plan, you might spend...


Tags: Strategy

Are you a small business owner feeling swamped by all the well-meaning marketing advice online? We totally get it. It can feel like every digital marketing agency out there is ready to elbow each...


Tags: Strategy

We’ve mentioned before the importance of buyer personas when building your inbound marketing plan. In short, a buyer persona is a semi-fictional construct of the type of buyer or buyers you’re...


Tags: Strategy

So you’ve started building your content marketing strategy, and you think you’ve got it all pulled together. You know what product or service you're hoping to sell, you've set up your story, and...


Tags: Strategy

There are two ways to produce content — sporadically or strategically. While there's a lot of freedom in sporadically creating content based on whatever comes to mind in the moment, treating...


Tags: Strategy