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There are two ways to produce content — sporadically or strategically. While there's a lot of freedom in sporadically creating content based on whatever comes to mind in the moment, treating content this way is like planting a garden based on whatever seed packets your hands happen to grab. You're getting the job done by planting a garden, but you have no result predictions or goals.

There's a...


Tags: Strategy

By now, you probably already have established plans to grow your revenue in 2018.  These plans likely include a mix of different initiatives aimed at attracting more leads and new business, and...


Tags: Strategy

Putting together an effective marketing campaign takes a lot of work. There are a lot of moving pieces that all need to come together into one cohesive product that works flawlessly to accomplish...


Tags: Strategy

If you’ve inherited the job of trying to figure out how to take your marketing to the digital space, you’re probably finding that there’s more to it than you originally anticipated. Whether you’ve...


Tags: Strategy

It's good to set goals, right? Goals give you something to strive for, something to drive you to keep improving and moving forward, and something by which you can measure success. With that being...


Tags: Strategy

One of my favorite things about my job is getting to listen to business owners talk about their businesses.

No, I’m not being cheesy.

When I sit and listen to business owners talk about the thing...


Tags: Strategy

So, you’re in the luxury living industry (or 'Luxe Life,' as we like to call it over here) helping your clients reward their hard work with a little investment in their lifestyle — that sounds...


Tags: Strategy