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Are you a small business owner feeling swamped by all the well-meaning marketing advice online? We totally get it. It can feel like every digital marketing agency out there is ready to elbow each other aside to answer your most common marketing questions, but they're less interested in whether or not those answers actually help you. 

Small businesses sometimes succeed on a wing and a prayer,...


Tags: Strategy

We’ve mentioned before the importance of buyer personas when building your inbound marketing plan. In short, a buyer persona is a semi-fictional construct of the type of buyer or buyers you’re...


Tags: Strategy

So you’ve started building your content marketing strategy, and you think you’ve got it all pulled together. You know what product or service you're hoping to sell, you've set up your story, and...


Tags: Strategy

There are two ways to produce content — sporadically or strategically. While there's a lot of freedom in sporadically creating content based on whatever comes to mind in the moment, treating...


Tags: Strategy

By now, you probably already have established plans to grow your revenue in 2018.  These plans likely include a mix of different initiatives aimed at attracting more leads and new business, and...


Tags: Strategy

Putting together an effective marketing campaign takes a lot of work. There are a lot of moving pieces that all need to come together into one cohesive product that works flawlessly to accomplish...


Tags: Strategy

If you’ve inherited the job of trying to figure out how to take your marketing to the digital space, you’re probably finding that there’s more to it than you originally anticipated. Whether you’ve...


Tags: Strategy