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At Waypost, we are currently focusing primarily on 3 specific verticals:

  1. B2C: Home services
  2. B2C: High-end lifestyle products
  3. B2B: Industrial/commercial services

We write a lot of content targeted to these three types of industries, and for the most part, the marketing is fairly straightforward. We have a client that does a service or provides a product that most people know about, and for...


Tags: Strategy

We all know, sharing is caring, but sometimes it is hard to share business data with others. It is not an easy task to clearly see the limit of "too much" and "too little." Nevertheless, keeping...


Tags: Strategy

It is normal that you expect results. If your website does not generate leads that can be converted into paying customers, there is a good chance you're just wasting resources. But before you...


Tags: Strategy

If you’re leading a B2B company or its marketing division, it’s probably clear to you now that some online marketing channels and tools are simply not well suited for your industry. And that might...


Tags: Strategy

As you might have guessed, inbound marketing is our forte. That is why we love talking about buyer personas. We love researching them, creating them, using them throughout our marketing...


Tags: Strategy