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Traditionally, most property development companies use conventional marketing tactics such as print marketing, billboards, magazines, and radio. While these methods can, and have seen a lot of success, average spending on traditional marketing by property developers has been declining steadily for the past 10 years. These methods just don't have the same level of capabilities, reach, and...


Tags: Digital Marketing, Technology

 

1. Artificial Intelligence is going to revolutionize marketing.

I’ll be honest: I’m not much of a tech geek. I don’t often get...


Tags: Digital Marketing, Technology

Remember what it was like being a digital marketing expert some ten years ago? We went to work, switched on the computer, and opened Excel sheets. As funny as it sounds today, this was our primary...


Tags: Digital Marketing, Technology

Although marketing automation occupies some of the latest headlines in top marketing publications, this technology has actually been around for a few years now. Despite that, it has not been fully...


Tags: Digital Marketing, Technology

We talk a lot about how using marketing automation and committing to a long-term content strategy generates exceptional results for businesses, but sometimes these businesses may wonder how they ...


Tags: Digital Marketing, Technology

Photo Credit: Adam Gerard

You’re not only thinking about investing in digital marketing, but you are also considering doing it the inbound way, and that requires a budget and a long-term...


Tags: Digital Marketing, Technology

We here at Waypost Marketing are here to help you simplify the internet, but we also want to make sure you understand as much about the internet as possible. To help you in your understanding,...


Tags: Digital Marketing, Technology