Posts in ux-design

Web Design Tips: Better User Experience Boosts Conversion Rates


You'd think it's needless to talk about this in 2016, but the truth is that many B2B companies still dramatically underestimate the importance of impeccable user experience on their websites. A recent research from the Nielsen Norman Group showed that many B2B websites are “stuck in the 1990s," failing to provide the information that clients are looking for and offering an overall disastrous UX experience.

When was the last time you, as a regular user, went back to a website that provided you with a horrible user experience the first time? And, most importantly, why would your customers do that?

Obviously, this doesn't apply to everyone, there are fantastic UX designs out there that deserve a People's Choice award, but even if you are already one of them, take a couple minutes to review these UX tips B2B companies can use to increase their conversion rates.

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Posted by Larisa Aslanyan on September 13, 2016 in UX Design | 0 Comments

UX & Usability: Aim for Conversions


A lot more people are talking about UX as the way we access the internet changes rapidly around us, but what exactly are they saying? UX, or the User Experience, is essentially a user oriented approach to design and usability that prioritizes functionality over form. At Waypost, we love making beautiful websites, but we love high conversion rates even more, and we are going to bring a lot more to the table as a result.

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Posted by Larisa Aslanyan on May 4, 2016 in UX Design | 0 Comments

The UX Designer's Toolbox (Part 3): Testing


We've covered research and prototyping, and now we actually have a fleshed out design to work with. It's time to do some testing. Usability testing is the last step in the UX design cycle (I say cycle because testing often results in more research and prototyping) and, sadly, is an often ignored part of the equation for one simple reason – nobody wants to pay for it. While it is true that whole-hog usability testing is expensive, you don’t need 100 strangers in a room with two-way glass to test a website. There are many ways to accomplish small scale usability testing with zero added cost, and I would highly recommend these practices to any small firm or sole-proprietor for whom proper testing is not an option.

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Posted by Sam Gerdt on March 11, 2015 in Web Design, UX Design | 0 Comments

The UX Designer's Toolbox (Part 2): Prototyping


The planning stage of a new design doesn’t end with research. Research answers the “who” and “what” questions, but not the “how” questions. The next tool in the true UX designer’s tool belt is most commonly referred to as prototyping (or wireframing). In a nutshell, prototyping involves taking all of those funnels, forms, and CTAs, organizing them in a way that makes everybody happy, and defining specific functionality before you start design – and it can be as simple or complex as you want it to be. This is where true UX designers stand above the rest and where we could all stand to improve.

In the future I will dedicate whole posts to prototyping. I will break down my own practice and offer suggestions for designers who don’t prototype. And speaking of designers who don’t prototype, here are a few reasons why you might consider incorporating some amount of prototyping into your design process. This list comes out of my own experience as a non-prototyper who ultimately saw the light and converted:

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Posted by Sam Gerdt on February 3, 2015 in Web Design, UX Design | 0 Comments

The UX Designer's Toolbox (Part 1): Research


How much you, as a designer, research before you start new design speaks volumes of your claim to be a “UX designer.” As a student, and even as a young professional starting out, I was convinced that there was such a thing as “an eye for design,” and it showed in the amount of research I did (or didn’t do). While it is true that some people grasp the rules of design much more naturally than the rest, and perhaps some do possess greater natural ability in lesser regards (say, color vision); there is no natural ability contained within any person to divine rules for design and usability out of thin air and without prompting. All designers must research.

Research takes many shapes. For the more naturally gifted, research can be as simple as looking at other people’s work, or better yet, looking at nature. Personally, the majority of my early research that made up my misunderstood “eye for design” came from over-exposure to TV and the internet from a young age, a somewhat photographic memory, and a knack for pattern recognition. But for most designers, research looks more like work – especially when you dig deeper into functional design (web/application design, industrial design, packaging design, etc.).

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Posted by Sam Gerdt on January 22, 2015 in Web Design, UX Design | 0 Comments