Posts in web-design

How Logo Design Can Make or Break Your Business


They say that first impressions are everything, and your logo provides the first 'face' to your company that many of your prospects see.

It should encompass just about everything—providing a concise reflection of the people, processes, products, and services involved in your business. 

To tell you that your logo matters is an understatement.

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Posted by Gabrielle Brayton on October 12, 2017 in Web Design, Logo Design | 0 Comments

Better Late Than Never: Here are 12 Marketing Resolutions You Can Start TODAY!


It seems like we were just carving the turkey, unwrapping presents, and ringing in the new year, yet somehow it's already the last day of January—man, how time flies! 

If you haven't had a spare moment to sit down and define your goals for the coming year, we've put together this list of 12 marketing resolutions you can start on right now. We're highlighting these action items specifically because they'll help you maximize your time, increase your lead generation, and delight your customers. Let's get started:

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Posted by Larisa Aslanyan on January 31, 2017 in Social Media, Web Design, Email Marketing, Inbound Marketing, Content Marketing, Personas, Marketing Automation | 0 Comments

Website Redesign Checklist. Do It the Right Way


So, it has come to this: you're thinking about redesigning your website. Congratulations! You have taken the first step by deciding to make the change, now take a deep breath and acknowledge that you don't want to jump from a website full of problems into another, better-looking website full of problems.

Too often, website owners fail to diagnose the real problems with their website, which happens to be the most critical step before a redesign. With the right diagnostics and a website redesign checklist, you will not waste time, funds, or the creativity of your designer. If you’re going to give your website a makeover, do it the right way.

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Posted by Larisa Aslanyan on December 14, 2016 in Web Design | 0 Comments

The Importance of Having a Clean Business Website


Your business is an ever-evolving organism and so is the web: this is what you have to keep in mind when it comes to your company website and it's marketing. The online web grows, your business also grows and guess what? Your website should also be able to grow with it, riding the approaching current rather than drowning in it.

As a business, you do know the importance of having a website (do you?): very few businesses can actually survive without this virtual representation, but while having a website is important, eliminating the web waste hiding behind your beautiful interface and having it clean & tidy is even more crucial. A website can't survive on it's own; it's going to be a part of a much larger marketing strategy. So, let’s make sure it's built on 3 very important concepts:

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Posted by Larisa Aslanyan on September 29, 2016 in Web Design | 0 Comments

Web Design Doesn’t Matter: AIN’T NO MEAT IN A JELLYFISH


I cut my web design teeth in the age of skeuomorphism1 and flip phones. It’s OK if you don’t know what skeuomorphism means because no one is ever going to talk about it seriously again. In those days (this is 2003-2008) there was a culture of one-upmanship at work among web designers. We were pushing the boundaries to introduce more realism - more feeling and warmth - to the web. Your website was meant to feel like a room that was specifically yours - with your posters on the wall and your coffee rings on the desk. It’s no surprise that the actual content and function of the website was largely ignored. How many times did you have to wait for a painfully slow flash website to load just so the designer could literally add a flicker to the lightbulb that was inexplicably included in the design?

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Posted by Sam Gerdt on September 22, 2016 in Web Design, Inbound Marketing | 0 Comments

5 Ways I Know Your Website Design Doesn't Do the Job for You


Your website design says a lot about your digital marketing. Some companies realize the importance of online presence and reputation; you know they're serious about it the moment their website is loaded (and hopefully fast!). But during my research on the companies providing commercial, industrial, and even residential services like heating, garden landscaping, textiles, construction, and others, I found dozens of websites that placed a tremendous focus on the product, but not on its marketing. 

So now, the moment I see your website, I can instantly tell if it was handled by a professional web design team, a web design team and content or SEO experts, an entire marketing team, or it was not handled at all. So, open up your website right now and let's run it through my super-short checklist below:

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Posted by Larisa Aslanyan on August 11, 2016 in Web Design | 0 Comments

Traffic Dropped after Website Re-Design. Should You Set the SEO Alarm?


Do you feel like your traffic has been down the drain ever since your website redesign? Are qualified leads down, leaving your conversion funnels confused? Is the worst part that you just don't know why this happened in the first place? After all... website redesigns are supposed to be good for traffic, aren't they? Well, don't worry — there are steps you can take to get your traffic back!

First, don't blame your new website. Sometimes you have to go on a website redesign mission, because: 

  • ... you changed your main strategy, services, or buyer personas.
  • ... you discovered new SEO data on the searching and browsing habits of your target.
  • ... your old website no longer corresponds to the new Google standards.
  • ... your website design is really really old and outdated.

But a redesign should not be the main reason why your website traffic would drop so drastically. How about we get into some of the most common and real reasons why your SEO behaves like it needs a vacation.

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Posted by Larisa Aslanyan on July 29, 2016 in Web Design, Search Engine Optimization | 0 Comments

Hosting & Site Management: Is Your Lack of Knowledge Hurting Your Business?


Everyone from internet service providers to individuals with a couple of spare servers in their basement are offering website hosting services these days. With all these different options, do you have the information you need to make savvy decisions for your business website?

Choosing the wrong hosting solution for your business website can be extremely costly! You would never lease a physical premises for your business without doing diligent research — why would the location of your website be different?

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Posted by Larisa Aslanyan on April 27, 2016 in Web Design | 0 Comments

E-commerce: More Than Magento Functionality


E-commerce websites can range from the simple online store to a complex integration of products, services, content, and third-party integration's. There is no "one size fits all" solution for E-commerce website development and it's important to understand your short and long-term objectives.

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Posted by Larisa Aslanyan on April 20, 2016 in Web Design, UX Design | 0 Comments

Web Design: Usability over Trends


A properly designed web presence used to be an option - a luxury - but the numbers are in, and your website should be winning employee of the month every month. Here’s how digital marketing agencies like Waypost step in and revolutionize the way people do business.

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Posted by Larisa Aslanyan on April 13, 2016 in Web Design | 0 Comments