Posts in web-design

Who Are You Trusting With Your Brand?

 

Your success as a small business owner is the result of years of hard work and trust-building within your community. You've worked day and night to make a name for yourself and to build a brand that's associated with quality products, trustworthy service, and overall reliability.

The people you hire should also have a deep-seated understanding of your business' core values, goals, and standards, as your team is a further reflection of your brand.

So, before you contract your sister's neighbor's son who makes websites in his basement after his shift at Pizza Hut, or hire your cousin who runs a foodie Instagram account that has a few thousand followers, take a moment to reflect on all the work you've put into crafting your business and your brand.

Ask yourself, "Are they the right fit for this position and this company? Do I trust them with my brand?"

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Posted by Michelle Phillips on May 8, 2018 in Web Design, Digital Marketing | 0 Comments

With Web Design and Marketing Services, You Get What You Pay For

 

Let's say your company is looking for a new web design and digital marketing agency. You put out a request for proposals, and a few agencies respond back with their strategies and pricing. The strategies all look comparable, but pricing is all over the map—"Company 1" quoted the website at $3,000, their marketing services were only $800 dollars a month, and you can cancel at any time; meanwhile, "Company 2" priced the new site at $8,000 and went on to ask for a 12 month commitment for marketing activities that ran an additional $4,000 thousand dollars per month.

If both companies are offering roughly the same services (for the sake of this scenario, let's say both companies quoted you for blogging, social media, landing page creation, and email newsletters), why not go for the cheaper one? After all, if Company 2 can do it for that price, why can't Company 1?

Clearly they're just trying to price gouge you, right?

Not so much. As with virtually everything in life, you get what you pay for.

Let me show you what I mean:

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Posted by Michelle Phillips on April 18, 2018 in Web Design, Digital Marketing | 0 Comments

5 Ways I Know Your Website Design Doesn't Do the Job for You

 

As a digital marketing company, we look at websites all day every day. Some websites are great, some are abysmal, and most are somewhere in between.

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Posted by Erin Durham on February 7, 2018 in Web Design | 0 Comments

Website Redesign Checklist. Do It the Right Way

 

So, it has come to this: you're thinking about redesigning your website. Congratulations! You have taken the first step by deciding to make the change, now take a deep breath and acknowledge that you don't want to jump from a website full of problems into another, better-looking website full of problems.

Too often, website owners fail to diagnose the real problems with their website, which happens to be the most critical step before a redesign. With the right diagnostics and a website redesign checklist, you will not waste time, funds, or the creativity of your designer. If you’re going to give your website a makeover, do it the right way.

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Posted by Larisa Aslanyan on December 14, 2016 in Web Design | 0 Comments

The Importance of Having a Clean Business Website

 

Your business is an ever-evolving organism and so is the web: this is what you have to keep in mind when it comes to your company website and it's marketing. The online web grows, your business also grows and guess what? Your website should also be able to grow with it, riding the approaching current rather than drowning in it.

As a business, you do know the importance of having a website (do you?): very few businesses can actually survive without this virtual representation, but while having a website is important, eliminating the web waste hiding behind your beautiful interface and having it clean & tidy is even more crucial. A website can't survive on it's own; it's going to be a part of a much larger marketing strategy. So, let’s make sure it's built on 3 very important concepts:

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Posted by Larisa Aslanyan on September 29, 2016 in Web Design | 0 Comments

Web Design Doesn’t Matter: AIN’T NO MEAT IN A JELLYFISH

 

I cut my web design teeth in the age of skeuomorphism1 and flip phones. It’s OK if you don’t know what skeuomorphism means because no one is ever going to talk about it seriously again. In those days (this is 2003-2008) there was a culture of one-upmanship at work among web designers. We were pushing the boundaries to introduce more realism - more feeling and warmth - to the web. Your website was meant to feel like a room that was specifically yours - with your posters on the wall and your coffee rings on the desk. It’s no surprise that the actual content and function of the website was largely ignored. How many times did you have to wait for a painfully slow flash website to load just so the designer could literally add a flicker to the lightbulb that was inexplicably included in the design?

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Posted by Sam Gerdt on September 22, 2016 in Web Design, Inbound Marketing | 0 Comments

Traffic Dropped after Website Re-Design. Should You Set the SEO Alarm?

 

Do you feel like your traffic has been down the drain ever since your website redesign? Are qualified leads down, leaving your conversion funnels confused? Is the worst part that you just don't know why this happened in the first place? After all... website redesigns are supposed to be good for traffic, aren't they? Well, don't worry — there are steps you can take to get your traffic back!

First, don't blame your new website. Sometimes you have to go on a website redesign mission, because: 

  • ... you changed your main strategy, services, or buyer personas.
  • ... you discovered new SEO data on the searching and browsing habits of your target.
  • ... your old website no longer corresponds to the new Google standards.
  • ... your website design is really really old and outdated.

But a redesign should not be the main reason why your website traffic would drop so drastically. How about we get into some of the most common and real reasons why your SEO behaves like it needs a vacation.

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Posted by Larisa Aslanyan on July 29, 2016 in Web Design, Search Engine Optimization | 0 Comments

Web Design: Usability over Trends

 

A properly designed web presence used to be an option - a luxury - but the numbers are in, and your website should be winning employee of the month every month. Here’s how digital marketing agencies like Waypost step in and revolutionize the way people do business.

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Posted by Larisa Aslanyan on April 13, 2016 in Web Design | 0 Comments

Is Your Website Doing Its Job?

 

Recently, I had a conversation with a business owner in which we were discussing some things he could be doing on the web to market his business better, the pros and cons of this platform or that platform, etc. I asked him how many leads he was getting from his website, and his answer surprised me. He said, “I’ll be honest, I don’t really get any leads from my website. Do you think I should be getting more interest from it?”

My answer was a resounding “YES!” If you are not getting leads from your website, then what on earth do you even have a website for???

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Posted by Erin Durham on December 30, 2015 in Internet Marketing, Digital Marketing, Web Design, Inbound Marketing | 0 Comments

10 Questions To Ask Yourself Before You Call A Web Design Company

 

So, you’re looking at your website and you’re thinking, “You know… I feel like I should be getting more from you…” Or maybe you’ve just started a business and you know you need a website, but you don’t have the slightest clue where to start. Whatever your situation, it may be tempting to just call up a local web design firm and start firing away. A GOOD web design firm, however, is going to start firing back! Here are some questions you should be prepared to answer in order to make the most of your consultation… and maybe even point yourself in the right direction.

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Posted by Erin Durham on November 19, 2015 in Web Design, Inbound Marketing | 0 Comments