What Keeps Us Motivated? The Waypost Guide to Music (And More)

The Waypost Marketing Guide to Music (and More)

Working in marketing can be intense. When deadlines are looming and you have approximately eleventeen million projects to finish ASAP, you need some serious motivation to get in the zone and check every single item on your to-do list.

We've looked at our favorite restaurants and coffeeshops in Greenville, SC, and today we're going to get a little more personal — what kind of music do we use to really get motivated on the days when it's essential to get the job done?

Take a look:

Doug Fowler, President: For focus, it's usually easy listening or classical—Bill Withers, Al Green, Van Morrison, JJ Grey & Mofro, Donavon Frankereiter, Mozart... I listen to a wide variety of music for motivation.

Depending on the day, you might hear The Police, Black Crowes, Rolling Stones, Eminem, OCMD, Biggie Smalls, or Dierks Bentley.

These days, my morning playlist always includes a local favorite: the Marcus King Band. Haven't heard of him yet? You will.

Erin Durham, Vice President: I don't usually listen to music while I work, because I'm just a tad too left-brained to be able to concentrate with it. If it's a music kind of day, though, I tend to stick with hard rock music, like Shinedown or Halestorm, or a solid grunge playlist.

It should also be noted that I have a deep, abiding love of Motown, so sometimes nothing will suit but Aretha Franklin, Smokey Robinson, and The Temptations.

Sam Gerdt, Creative Director: If I have to plug in and get work done without distraction, I listen to a white noise generator. On occasion, I do listen to music while I work (either Daft Punk or Tycho) but most of the time I prefer the rare jewel often referred to as "silence."

Matt Cleveland, Technical Director: I usually listen to anything without words or at least without intelligible words. I find that, when I'm coding, lyrics tend to break my rhythm and concentration. It's akin to trying to speak two languages at once without mixing them up.

Oddly enough, extremely inane lyrics and 80s-style synthpop also work. The two are not mutually exclusive.

Michelle Phillips, Inbound Marketing Strategist: While I'm working I basically need to be in dead silence, lest I start typing lyrics along with the song I'm listening to instead of whatever it is I'm supposed to be writing about, buuuuut listening to music to get pumped up on the way to work is a whole different story.
I will jam out to almost anything starting with Lady Gaga who is my all-time fave, but really my iPod is packed with just about everything. I'll crank up the volume to full blast for Avenged Sevenfold, Kanye West, The Avett Brothers, Green Day, anything from The Book of Mormon Soundtrack, Skrillex, the Spanish radio station, Billy Joel, my favorite Polkas (I'm not trying to be cute, I have like 50 polkas in my playlist), 1960's jazz (I love you, Rosemary Clooney!), and so help me if it's Christmas things get real festive... So really I love just about anything as long as it's not Country.

Katie Faulk, Content Manager: Music I use to get motivated and the music I use to focus on my work are two very different categories. When I'm on my way to work and I know it's going to be a day where I need to lose myself in my laptop in order to finish my to-do list, I listen to Nathaniel Rateliff and the Night Sweats, JD McPherson, the original Blues Brothers soundtrack, or anything else with a serious beat and a blues-y sound right up until I park and head inside.

When I'm actually in the office and I need to focus, I either listen to "Coffee Shop Music" on my Amazon Music station (think soothing, wordless, vaguely upbeat jazz) or the original Twin Peaks soundtrack from the early 90's: think soothing, wordless, vaguely unsettling jazz.

Apparently I really like jazz. I learned that about myself today.

Danielle McKelley, Senior Inbound Marketing Producer: I'm a lover of all genres of music. My mood greatly affects what I am listening to for the day. If I am in a playful, cheerful mood I'm normally listening to 70's funk, 90's classics, or Disney Radio... Especially, now that the Moana soundtrack is on Spotify.

Other days if I'm really just needing to focus and get shit done I normally opt into Radiohead, Courtney Barnett, The Head and The Heart, or the Indie Chillout Playlist on Spotify.
Obviously, Spotify is my best friend. I'm always down to listen to something new and discover new artists. If you'd like to join me for my work day, follow me here!

Emily Park, Senior Inbound Marketing Producer: My husband and I listen to a huge variety of music, but at work, electronica keeps me most productive. Right now I'm on a Retrowave/Synthwave kick, with artists like Gunship and Futurecop! and FM-84.

This is modern electronic music that's carefully crafted to sound like it's from a retro sci-fi soundtrack. It's like 80s synth-pop. In space. With lasers. Awesome!

Heidi Willard, Inbound Marketing Producer: When I'm trying to get in the zone, I need more than chill background music. I like something with a solid beat that wakes up my brain and gets me energized. My top 3 go-to's are Chainsmokers, Sia, and Lindsey Stirling.

Larisa Aslanyan, Demand Generation Analyst: My choice of work music really depends on the kind of work I am doing. If it's a quick follow up on an email or a task that doesn't require too much concentration, I mostly listen to The Weeknd or hip hop music. Sometimes, I do indulge in a guilty pleasure like a brand new pop tune that is just too catchy to ignore.

When my work needs speed, focus, and creativity, I go with my house music playlist. The golden rule is "The louder, the better."
And when I am investing all my brainpower in strategy building or an important piece of content, only then silence is the best sound for my ears.

Gabrielle Brayton, Production Designer: Getting distracted is quite easy for me to do, so to stay on track, I always have a tv show or podcast playing in the background. I love to have something lighthearted and funny playing like Friends or Gilmore Girls, because if I don’t I get bogged down in my work and the creative juices just stop flowing. I love being able to laugh and learn throughout the day so I listen to podcasts like “The Accidental Creative” and “The Jep & Jess Show.”

We're going to take a break from this series for the month of July, but we'll be back in August to take a look at the Waypost Guide to a Great Vacation.

Keep checking back here for upcoming posts like an essential social media cheat sheet and our take on why SEO is still essential for successful online marketing.

As always, you can reach us by phone at (864) 288-6162 or contact us online at any time.

Check out our Careers page for open positions at Waypost!

Posted by Katherine Faulk on June 29, 2017 in Waypost Life, Life in Greenville, SC | 0 Comments